Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. In that world, David saw first-hand how technology enabled real-time trading where instant information triggered split-second decisions.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Exo B2B

SEPTEMBER 9, 2020

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. All are topics that we consider highly strategic in B2B and that we have been dealing with since 2009 on our blog.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Webbiquity

JUNE 28, 2012

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. Conversely, it would be much more difficult to generate their interest if we had instead initiated a conversation on lead scoring.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Content Standard

JANUARY 25, 2018

Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7 In 2009, when I began my career managing social media marketing for clients, it was very simple. Although this is an increase over the previous year, it is still relatively low. Breaking Down Silos.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Content Marketing Institute

DECEMBER 7, 2017

One organization whose unique identity pops to mind is Merriam-Webster, which has been making headlines for posting tweets that are, as one blogger puts it , “topical, funny, smart, and informative while also being relentlessly irreverent.”. When you don’t feel proud of your employer, says CMO Craig, “that’s when you look for another job.”).

Brand Identity 96

Brand Identity Branding Business CMO 96

Buzz Marketing for Technology

DECEMBER 10, 2009

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers. zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. Tweet This! Share this on Facebook.

Digg 100

Digg CMO Stats Tagging 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. It needs to be taught explicitly to everyone in organizations that are based on knowledge.”

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. Another challenge that arose from overreliance on AI was information overload. With an abundance of data available at their fingertips, sales and marketing teams found themselves struggling to filter through the vast amount of information generated by AI systems.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Martech Advisor

FEBRUARY 3, 2020

Cheetos is making a Super Bowl appearance for the first time after 2009. Sometimes that’s finding a location, sometimes it’s playing a favorite movie, and sometimes it’s using the Google Assistant to remember meaningful details ,” writes Lorraine Twohill, CMO Google, on the Google Blog.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

The Effective Marketer

JULY 7, 2011

First, by giving business units competitive information, industry analysis, and the like. CMO’s were appointed for each GE business and also at the corporate level, tapping both internal staff as well as hiring from the outside. Immelt, Vijay Govindarajan, and Chris Trimble, Harvard Business Review, October 2009.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

Content Standard

DECEMBER 12, 2018

Put up by the Chinese government, the firewall controls the information to which the population has access. It’s also the reason why internet giants like Google and Facebook aren’t in China—they advocate free access to information, and don’t allow monitoring of user behavior. Image attribution: Tim Gouw.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Content Standard

MAY 6, 2015

. “At a time of strong momentum for the firm, this campaign demonstrates confidence in Morgan Stanley’s value proposition by reinforcing our commitment to clients and telling the story of how we harness the capital clients need to create change,” said Morgan Stanley’s CMO, Mandell Crawley, in an email to AdAge.

Content Marketing 40

Content Marketing Brand Identity Branding Content 40

Smashmouth Marketing

MAY 1, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 Sort of an informal survey. What are your thoughts about that?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

SugarCRM

MARCH 15, 2013

SalesFUSION has been a leading marketing automation platform offering pre-integrated marketing automation for Dynamics CRM since 2009. Said CMO, Kevin Miller; “Our integration with Microsoft Dynamics CRM is truly unique. There is gold in CRM and you need that treasure map to find it.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

Smashmouth Marketing

MAY 3, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 Sort of an informal survey. What are your thoughts about that?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. Nina Hargu s , CMO of Dell EMC Marketing, who had a large influence on the global marketing programs he was responsible for at EMC. They also supplement their own data with information from third party data providers.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Smashmouth Marketing

MAY 29, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. Clients and prospects are overwhelmed by public domain information. As a sales professional in 2009 you must be able to tell them something they don’t know or can’t find on their own to gain their attention and respect. Conference this week.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. Clients and prospects are overwhelmed by public domain information. As a sales professional in 2009, you must be able to tell them something they don’t know -- or can’t find on their own -- to gain their attention and respect. Conference this week.

Trends 100

Trends Work Management Marketing Management Buzz 100

Ambal's Amusings

JULY 22, 2010

A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. Are you famous for post sales customer service or pre sales information? Maria Pergolino Recommends.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

NOVEMBER 12, 2010

This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JANUARY 21, 2010

This gives them incentive to look elsewhere for more information on the topic you abandoned in mid-stream. Marketing collects information from companies expressing interest in a product or service and typically sends this "lead" onto sales. B2B Lead Generation Benchmark Study 2009. Seamus Walsh's Tip. MarketingSherpa.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

MAY 27, 2010

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. 140 Characters – Traditionally, long-form tactics, like trade shows, were essential to drive revenue, allowing conversation and marketing collateral to include lots of information.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. JM : Nearly every CMO is struggling to grow pipeline with budgets that are static at best. You can find the other five blogs in the series here. SW : Hi Jon.

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

Anything Goes Marketing

NOVEMBER 15, 2009

paynejoe : Avg CMO tenure 22 mnths. BUT if the CMO has a demand generation or sales enablement background he/she is 2 times liklier to make 5yrs #ee09 Measuring Marketing Effectiveness This was definitely a hot topic and Eloqua was lucky to not only have speakers like Laura Ramos and Tony Jaros but also CMOs from its customer base.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Ambal's Amusings

AUGUST 27, 2010

If that’s the problem, then the content will be designed to discuss how global project teams can use workspaces to collaborate in real time, access the information they need with a click and work on product iterations with other members of the team as if they were in the same room with video conferencing. Ardath Albee Recommends.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

FEBRUARY 18, 2010

Ask your customers where they go online to find useful information – perhaps even how they found you. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Monitor your competitors or even partners to see what they’re doing and where they’re being found.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. Think right time, right information. Be so impressed with it, they want more of your information or programs. Enter into your information product funnel. Ardath Albee's Tip.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Adobe Experience Cloud Blog

AUGUST 5, 2011

On July 26, 2009, I celebrated a half-century on the planet. Large orgs combining = disparate systems + information silos + competing cultures. It takes a genius to manage this information explosion. Business complexity and disparate systems break the information loop. The CMO revolving door. Live the brand.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. How you help buyers learn is both critical to their retention of the information and their ability to influence other project stakeholders. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Ardath Albee. Reliability?

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

ClickZ

JULY 29, 2019

Many of his interactions with prospects and customers, then, are informative of the industry as a whole. The last ten years, since 2009, I’ve been in marketing roles. NS: I got asked that same question when I interviewed here with our CMO back in 2009. I sat with a CMO here in Atlanta a couple weeks ago.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I think using the information in tandem would be great to add to social media strategies.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

AUGUST 5, 2014

My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. I joined a 10-person dot-com startup in 1999 as their second marketing person, after the CMO. weird, I know). That said, I''m absolutely loving it.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Convince & Convert

APRIL 15, 2010

It’s an information annuity that can’t be replicated elsewhere. RT @jaybaer: Why Content Marketing Matters To Me And Should To You [link] [link] John Lane content marketing = information annuity. really dig that term so i'll say it again: information annuity. link] [link] Chris Rinaldi Still king.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125