The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . Get people to buy our products! Reply Jean-Paul says: July 22, 2009 at 8:58 am Hello, Thanks a lot for track backing our link.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Marketing Craftmanship

AUGUST 19, 2011

Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition.

Thought Leadership 100

Thought Leadership Paper Press Case Study 100

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Google’s ecosystem of products tends to favor itself. Achieving ROI from Advertising Investment . 45% of businesses in the travel industry say achieving ROI with advertising is a top pain point today. .

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Online Marketing Institute

AUGUST 14, 2011

View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. Esp with high consideration set products and long sales cycle, it makes it difficult to track. You can follow any responses to this entry through the RSS 2.0

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The ROI Guy

NOVEMBER 14, 2011

According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Bluetext

SEPTEMBER 26, 2019

For example, McDonald’s conducted a brand overhaul in 2009 across Europe, trading out their signature red logo, for more of an earthy-green look. Putting in the effort to bring an authentic and unified brand, campaign, or product message to market will make a bigger impact and ROI every time.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Will you embrace Twitter if I can show you ROI? Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). And that’s just it. All rights reserved.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Online Marketing Institute

NOVEMBER 8, 2010

This was followed by a three-way tie between lack of organizational knowledge, need to prove ROI, and concerns over negative feedback (about 50% each). Interestingly, insufficient personnel to maintain is also the top obstacle for B2C marketers, but was selected by a much higher 65% of B2C respondents.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

The ROI Guy

MARCH 2, 2009

A recent newsletter from sales and marketing best practices analysts at SiriusDecisions ( www.siriusdecisions.com February 2009; Knowledge Inflection Points) highlights that today’s buyers are more savvy, and gather more information than ever from public sources before they engage sales professionals.

Peer-to-peer 40

Peer-to-peer Marketing Proposals ROI Newsletter 40

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Instead of talking endlessly about all the cool stuff your products do, share insights about why doing those things is important—from a business objective perspective. Velocity's The B2B Content Marketing Workbook.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. Meeting and learning from other professionals helps us do our jobs better.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. UNsettling Stratten has a knack for gaps. The two sections in the book on the Trust Gap and the Experience Gap are among the strongest in UnMarketing. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Buzz Marketing for Technology

JUNE 27, 2008

Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. New Top-Level Domains Expected in 2009. How to Be a Supremely Productive Person: A Chat With John Halamka. Customer Case Study: 156 Percent ROI with HP. Enabling the Global Enterprise.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

JANUARY 2, 2013

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? companies have integrated social media with their customer service, sales, or product development processes. Need more evidence that measuring social media ROI is hard? eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Directive Agency

OCTOBER 28, 2023

Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. Strong agencies change the landscape by setting trends, being the first to research and provide insights, providing unique case studies, and challenging the status quo with inventive strategies. #1:

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? You are indeed the perfect case study. You are indeed the perfect case study. What I have learned so far is what I don’t like: those who use social media to shill their products and services, and those who post trivia. Bravo, man.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The ROI Guy

NOVEMBER 29, 2010

Marketing needs to develop content and assessment tools to help sales professionals add value earlier in the sales process, helping to morph current product / solution sales methodologies towards value selling engagements. Santucci, the Frugalnomics focus has significant and fundamental strategy implications. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies. Don't beat them, join them! link] Eric Buchegger Tying together CSR and social media.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 20, 2010

It is the natural progression in the market, and the signs are already showing up that we are approaching the climb up towards the “plateau of productivity&# as Gartner calls it. This is when it starts to be fun. Nicely said, Esteban.-= Esteban Kolsky´s last blog. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. I'd love to write up a case study on you guys when you're ready.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Single Grain

APRIL 25, 2022

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. They expertly research and select the long-tail keywords that are most often used to search for your product or services.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Hubspot

MARCH 30, 2020

When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. Meanwhile, other brands have leveraged WhatsAp as a channel where customers or prospects can contact them with questions about a product.

Paid Search Agency 99

Paid Search Agency Brand Identity Branding Planning 99

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. Every product features customer “action shots” showing the product in use.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

link] malmy (Michael Malmrose) Twitter Comment Here’s a good read on developing a social media strategy in 7 steps: [link to post] – Posted using Chat Catcher [link] Production Video Services Well, I must say…I found this blog post via Twitter. link] Weekly Links: August 23, 2009 | UpYourSocial [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). How to Calculate Social Marketing ROI , June 24, 2010. The hard questions about social media for B2B solutions providers , June 11, 2009. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. What social media developments and trends should I be watching? What to do?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated?

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. We launch a new product every month (like clockwork). From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

MAY 4, 2022

With better reporting, you can quickly determine the products or services that need your attention and the pages generating the maximum conversions. Key Services: High-ROI online marketing campaigns. They will help you create a powerful marketing funnel based on your business goals so that you can track your goals and measure your ROI.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. We launch a new product every month (like clockwork). From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

JUNE 5, 2019

Great copy illustrates how a product can solve the problem its target audience faces. As a whole, marketers have become pretty adept at solution-focused copy: they’ve developed headlines that communicate a product’s solution with laser focus and desire-building content that persuades with benefits and images.

Urgency Marketing 111

Urgency Marketing Work Management Landing Pages Marketing Management 111