Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. Consumer purchase decisions are often impulsive. Business purchase decisions are considered. RSS COMMENTS 0 Loading.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Convince & Convert

JUNE 17, 2010

Also I have made some cool purchases & love to see the photos made via iphone of where people are right now. link] mattsurfs "Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich." I love to tweet the Celebs & get sooo many replies from them. Whatchya think?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

NOVEMBER 4, 2010

We call the economic buyer trend Frugalnomics, where buyers seek quantifiable proof of bottom-line impact, significant ROI, fast payback and superior value from each purchase. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table.

Social Media 123

Social Media Work Management Marketing Management Media 123

Buzz Marketing for Technology

JUNE 23, 2009

Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages would you want them to receive, and what are the tactics for having them interact with your message.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. tools (delicious, Feedburner, LinkedIn et al.),

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. We have also found asking appropriate questions and product usage details help identify these folks. million followers on Twitter? population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

AUGUST 4, 2011

In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. People who purchase after getting cart abandonment emails spend 55% more than those who buy straightaway. One could easily understand the argument.

Email Marketing 28

Email Marketing Marketing Automation Services Paid Search Agency Trigger Marketing 28

Convince & Convert

FEBRUARY 24, 2010

On a near-continuous basis, consumers are asking for help making purchasing decisions. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. I would argue that “social media makes everything about product/service&#.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

The ROI Guy

OCTOBER 22, 2010

A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. With two downturns in the past decade, most technology buyers have been asked to do-more-with-less, and as a result, need to find solutions to drive cost savings, productivity and bottom-line improvements.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

The ROI Guy

FEBRUARY 11, 2009

It is no time to force customers to upgrade to a product that they would rather not upgrade to at this time. From Computerworld reporting on Microsofts latest announcement on XP support: a) On June 30th, XP will no longer be available for general purchase. The person next to you just got laid off and you fear for your job.

Marketing Management 40

Marketing Management Paid Search Agency Planning Budget Programs 40

The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Even with a continued recovery and more financial optimism through 2011, the shift to frugality is fundamental and permanent.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. Either way, reading Delivering Happiness will convince you that there is a better way, that success and happiness aren’t mutually exclusive, and that Tony Hsieh is a special person. Did Delivering Happiness rock me to my core?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

JANUARY 27, 2015

Yet when it comes to their Facebook presence, they don’t over-emphasize the need to buy their products. Nike’s Facebook page is a balance of new products, science, charitable initiatives, and encouragement. From basketball to golf to snowboarding to women’s products, Nike likely has a page that will target your interests.

Facebook 28

Facebook Brand Identity Branding Paid Search Agency 28

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. What I have learned so far is what I don’t like: those who use social media to shill their products and services, and those who post trivia.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. JF : Hyper-targeting. Customer service? Dan, I agree with you.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. link] Patrick Good stuff Jay. link] Patrick Good stuff Jay.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate?

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Hubspot

FEBRUARY 10, 2012

You can also cheaply purchase royalty-free images from sites like iStockphoto , without needing to attribute the source. Napster allowed users to share music files, causing thousands of people to download songs for free instead of purchasing CDs or MP3s. Napster is now owned by Rhapsody. Disclosing Paid Reviews/Promotion/Affiliation.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost).

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

JULY 26, 2010

B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Post on Google Buzz. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

APRIL 25, 2019

In 2009, the once-great video giant tried matching Redbox with its own $1/day rental program, but it was too late. Penetration pricing is a vigorous pricing strategy in which a business enters the marketplace offering their product/service at an extremely low price. It was drastically cheaper than Blockbuster’s rental prices of $2.99

Pricing 65

Pricing Price Cable Elasticity 65

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs.

Social Media 157

Social Media Media Paid Content Work Management 157

The ROI Guy

SEPTEMBER 4, 2007

Improving IT productivity 4. On average a 2 x CPU server costs $4,000 per year in three-year amortized hardware purchase, and annual support and maintenance contract costs. Reducing growing power / cooling / facilities costs 3. Reducing business risks 5. Improving business agility How expensive is a data center server?

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. Posted by Tom Pisello at 12:23 PM Email This BlogThis!

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. By being helpful and removing friction, you're removing purchase impediments. link] jaybaer I think it's both John. It’s so true! Nice post, Jay.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

B2B Marketing Zone Posts

APRIL 5, 2010

Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed. Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company? Best Practice (56).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. Every product features customer “action shots” showing the product in use. Obviously, ThinkGeek has personality.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, social media is more likely to increase positive thinking around a product and brand.&#. 20+ mind-blowing social media statistics revisited by Econsultancy. How much are you worth? Find out in this report.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119