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10 YouTube Pre-Roll Ads You'll Actually Enjoy

Hubspot

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. 1) YouTube. 2) Old Spice.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. What exactly is “Web 3.0?&#

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. YouTube is routinely serving more than a billion video views per day. September 2009 Online Marketing News.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. How can you accomplish all that?

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

Planning 100
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7 Creative Stunts People Used to Land Their Marketing Dream Jobs

Hubspot

While flashy stunts alone aren't likely to land you the job, they just might help you get your foot in the door. 2) Brewing a Custom Beer Resume. Looking to start his job search off with something memorable (and tasty), graphic designer Brennan Gleason decided to brew up a custom beer and design the packaging himself.