article thumbnail

Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again

Customer Experience Matrix

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. Now you know better…and hopefully won’t make the same assumption about other marketing automation systems.

article thumbnail

10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. May 28, 2009.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action.

Rules 60
article thumbnail

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60
article thumbnail

Breaking the Rules of Content Marketing Pays Off Big Time for Engineering Companies

Industrial Marketing Today

What I found contradicts the rules of content marketing as practiced today. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. At least on the surface, it seems like these engineering companies are breaking the rules of modern content marketing. And the numbers don’t lie.

Rules 60
article thumbnail

7 Google Ads Influencers to Follow

Brandpoint

You all know that marketing rules are always changing; that holds true for the paid side of the industry, as well.). Today, he is the CEO at Optmyzer, a company focused on AdWords optimization, automation and reporting. He was termed the Google AdWords Evangelist and helped advertisers use the platform effectively. David Szetela.

article thumbnail

Explaining Social Media

The Effective Marketer

Rule 1: Listen Rule 2: Engage Rule 3: Measure And my favorite quote is “Don’t assume social media is the answer to everything&#. The presentation is not only funny is also engaging. This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized. United States License.