B2B Marketing Zone Posts

DECEMBER 7, 2009

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Conversica

OCTOBER 28, 2019

Automating the routine, repetitive but important tasks that typically plague workforce productivity and performance, can elevate customer-facing teams to unprecedented heights. What drew me to Conversica was its level of maturity and robustness in its implementation of AI that solves a real business problem,” said Kaskade. About Conversica.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Industry Impact Should established marketing automation players be worried about HubSpot’s sudden infusion of capital?

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Engagio

JANUARY 27, 2021

(And before that he created and co-founded the popular marketing automation software Marketo. In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Marketo Marketo is made up of two sections: Marketo Lead Management and Marketo Sales Insight.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Conversica

OCTOBER 27, 2019

Automating the routine, repetitive but important tasks that typically plague workforce productivity and performance, can elevate customer-facing teams to unprecedented heights. What drew me to Conversica was its level of maturity and robustness in its implementation of AI that solves a real business problem,” said Kaskade. About Conversica.

Enterprise Management 40

Enterprise Management Marketing Management Gartner Sales Qualified Leads 40

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Tags: vendor rankings demand generation marketing automation lead management. Pardot and (perhaps) Genius.com look particularly strong. David) There are no huge surprises.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. If you heard a loud thud late Tuesday afternoon, it was the sound of two shoes dropping.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2010

It could supplement a traditional marketing automation system or perhaps replace one. When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Conversica

NOVEMBER 11, 2019

4th Global Annual Achievement Awards for Artificial Intelligence , Conversica won three awards including Best Use of AI for Automation, Best Use of AI for NLP or NLG, and AI Application/Product of the Year. Conversica was named Marketo Technology Partner of the Year 2019. About Conversica.

Marketing AI 40

Marketing AI Lead Scoring Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

JUNE 2, 2009

I found the title curious, since I only use one lead nurturing tool, and upon reading the article realized that many small and medium (and even large) companies are purchasing anywhere from 2-10 tools to do what one marketing automation system can do. Now compare those costs to the cost of utilizing a marketing automation system.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Cost 48

Adobe Experience Cloud Blog

MARCH 4, 2011

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). Email automation takes the guesswork out of tracking and measuring results. .

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

The Effective Marketer

MARCH 9, 2010

Note: The emails are in no particular order and the senders were selected at random from a variety of emails I get. Click on the images for larger version. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Join Marketo Vice President of Marketing Jon Miller at 3:30 pm on Wed., Discover how to maximize marketing ROI through automation.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. One repondent reported deployment on 4/24/09 (i.e., Fair enough. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Don’t miss Justin Gray’s keynote at the upcoming Marketo user summit on May 22-24.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

JUNE 10, 2015

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. In short, it seemed like a monumental waste of time.

Thought Leadership 48

Thought Leadership Cold Calling Marketo Twitter 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? What characteristics of the open source community are a good fit for marketing automation ? Without marketing automation, figuring out the right users to contact is extremely difficult.

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Don’t aim for a one-size-fits-all approach. Mobile is different.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. His team has shifted the focus away from simply automating go to market via email and digital advertising to monetizing engagement of sweet spot prospects. SW : Hi Jon.

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

Adobe Experience Cloud Blog

APRIL 1, 2011

Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. In 2009, it was the Kindle.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Ambal's Amusings

MARCH 18, 2010

The Ultimate Guide to Salesforce Automation Campaign from InsideCRM.com. The Ultimate Guide to Salesforce Automation Campaign from InsideCRM.com: This was a campaign my company ran which was extremely successful. The Ultimate Guide to Salesforce Automation Campaign is a perfect example. Marketo's Modern B2B Marketing.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 4, 2011

2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement. This leads to 2008 with the emergence of social media.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Ambal's Amusings

APRIL 29, 2010

Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!).

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

JUNE 12, 2009

After July 2009, you can create Custom Fields on Campaign Member Records. Other new features include: Auto-response email and updates are now available in Salesforce.com, which means you can set up automated emails & field updates based on campaign member behavior and attributes using workflow rules.

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

AUGUST 5, 2011

On July 26, 2009, I celebrated a half-century on the planet. Underutilized marketing automation investment = a cool car in your garage that you never drive. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. In gratitude to my parents for giving me the gift of life, I felt in a giving mood myself.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Adobe Experience Cloud Blog

JULY 7, 2010

Close to half of business users now define spam as “any email from a company they do business with, but that is sent too frequently.&# (Source: MarketingSherpa 2009). I’m thinking about how even a small investment in data integration and automation can make a huge difference in subscriber value.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100