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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Read on to get their insights. Jonathan Kantor.

Paper 100
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B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

markempa

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. How do you plan to grow revenue?" But AV would not tell me what it costs.

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8 Books Every Content Marketing Manager Should Read At Least Once

DivvyHQ

What “Content Strategy for the Web” is about in 50 words or fewer. The 2009 edition was widely acclaimed by content strategists everywhere. While most content marketing managers aren’t UI experts or developers, the job requires at minimum a medium-level understanding of what a quality web experience looks like.

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ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Read on to get their insights. Jonathan Kantor.

Paper 100
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B2B Lead Generation Blog: Lead generation with Podcasts

markempa

« Best Practices in Demand Generation | Main | Personal lead generation tools » Lead generation with Podcasts The audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. The real benefit that consumers.

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B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

markempa

Those who spend more time talking about the trendy marketing mediums (ie. Brian Carroll, on his B2B Lead Generation blog, writes that social media favors trendy marketing mediums because they are easier to link to and popular. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Open Research: A Framework for Social Analytics

Online Marketing Institute

This is a new medium, and proof over re allocation of investment is key. Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.