Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? With leading digital consumer products such as Netflix, Youtube, Zomato, Uber, Gmail etc, already providing coherent omnichannel experiences invariant of channel of contact / use, platform or device, customer expectations are rising.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

WebMarketCentral

NOVEMBER 23, 2009

SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. DandyID Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

Convince & Convert

OCTOBER 28, 2010

Take your customer email list and find which of them are active where in social media using Flowtown or Gist. A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. adults overall. Need more proof? B2B Social Media Myth #2.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Content Standard

DECEMBER 12, 2018

There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. billion monthly active users—but there’s an ever-evolving list of new and emerging sites to keep an eye on, too. ” The Networks to Watch. Recommended for you.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Content Marketing Institute

DECEMBER 31, 2018

HANDPICKED RELATED CONTENT: This Goal-Setting Activity That Made All the Difference. In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. Now, I’m not saying you shouldn’t watch TV or YouTube videos or surf Facebook.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 9, 2010

Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. It’s a combination of tools, methods or procedures, and analysis and activities. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Google Analytics is not specifically set up to measure social media activity but you can modify it by adding a free plugin like Social Media Metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 11, 2010

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. However, the sales cycles have also become longer, making it much harder to close deals.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

Your online content needs to play a much more active role in moving site visitors along in his/her buy decision. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Porch Group Media

MAY 21, 2019

However, according to Return Path, more than half (56%) of respondents said they do not actively try to re-engage inactive subscribers. YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube. Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Sprout Social

SEPTEMBER 4, 2018

To promote Bitcoin at its start, Nakamoto built an email list of 2,000 subscribers and became active on forums like Bitcoin Talk. Exchanges—trading markets for cryptocurrencies—are actively engaging their audiences with news and updates on blockchain currency as well. CryptoBobby, YouTube Channel. In conclusion.

Social Media 75

Social Media Media Brand Identity Branding 75

Adobe Experience Cloud Blog

AUGUST 21, 2013

They used social media, content marketing , and YouTube to ramp up their efforts and get the community involved–and all for a good cause. The first was a tumor removal operation that took place in 2009 at Henry Ford Hospital in Detroit, and many have followed. Seattle Children’s Hospital is also quite active on social channels.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Industrial Marketing Today

JUNE 8, 2010

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. Actively participate in forums where your target audience hangs out. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

The details page should show all available sizes, options and other selection criteria with active links to downloadable PDFs of datasheets. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Content Standard

SEPTEMBER 10, 2016

percent of marketing budgets in 2009 to 11.7 As Simply Measured wrote, “by connecting social media to the buyer’s journey, and understanding the full impact of earned, owned, and dark social activity, social marketers will continue to prove and improve their impact on marketing programs throughout 2016 and beyond.”

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Writing on the Web

JUNE 8, 2010

Facebook claims over 400 million active users. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Later, I might get some other experts to share about SlideShare, video sites like YouTube, and iTunes for podcasts. Twitter has 75 million accounts. Read their story here on Wikipedia.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Contently

MAY 11, 2016

” Johnson, now head of activation and media for RAPP’s West Coast branch, started by partnering with publishers like Gawker and BuzzFeed to create content tied to what the audience was passionate about, such as advice for picking a fantasy baseball team or protecting your record collection. “I

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Anything Goes Marketing

NOVEMBER 15, 2009

lauraramos : #EE09: all this [marketing] activity amounts to 18 to 30% of the pipe. RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Vidyard

JANUARY 14, 2015

” Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Salesforce has invested in more than 100 enterprise cloud startups since 2009. For more information, please visit www.salesforce.com/ventures.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Salesforce has invested in more than 100 enterprise cloud startups since 2009. For more information, please visit www.salesforce.com/ventures.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. It extended this in 2009 email alerts triggered when user-selected leads visit the Web site.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? The John Chambers Telepresence video on YouTube. B2B Lead Generation Benchmark Study 2009. The best example I’ve seen documented recently is from Junta42. MarketingSherpa.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Online Marketing Institute

JUNE 30, 2009

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. Many people see blogging as an activity that takes precious time away from their "important" work.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! When speaking or presenting, record it on video and upload it to company YouTube channel. Thanks & Happy Holidays!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 8, 2010

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. And then they assigned different employees to be active participants in the groups.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

NOVEMBER 12, 2010

He is also the Chair of the Joint Committee on Revenue, Vice-Chairman of the Joint Committee on Higher Education, and is an active member of the Senate Committee on Ways & Means and the Joint Committees on Economic Development & Emerging Technologies, Consumer Protection & Professional Licensure and Veterans & Federal Affairs.

Social Media 28

Social Media Media Inbound Marketing Youtube 28

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You can even just post the slides or the speech text.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

WebMarketCentral

MARCH 10, 2009

join groups based on various common interests and traits, ask and answer questions, provide updates and engage in other online networking activities. Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4%

Social Media 20

Social Media PageRank Digg Wikipedia 20

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 18-19, Online Reputation Management Asia Singapore: It only takes a few blog posts, YouTube videos or Facebook threads to destroy reputation and image.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

APRIL 13, 2015

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. Houzz provides a quick and easy YouTube tutorial to help you add keywords correctly. Houzz provides a quick YouTube tutorial for this feature, as well. The Bottom Line.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120