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A Blogging Style to Call Your Own

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. All Rights Reserved.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. Resources

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. Copyright © 2010 Tiecas, Inc. However, the sales cycles have also become longer, making it much harder to close deals. All Rights Reserved.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Your online content needs to play a much more active role in moving site visitors along in his/her buy decision. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. It’s a combination of tools, methods or procedures, and analysis and activities. Copyright © 2010 Tiecas, Inc. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Google Analytics is not specifically set up to measure social media activity but you can modify it by adding a free plugin like Social Media Metrics. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

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