Unbounce

MAY 15, 2020

We all know that optimizing for the highest conversion rate is vital, but the act of actually improving campaigns often takes a back seat. It’s been a serious challenge for marketers since we first pioneered the landing page space with Unbounce all the way back in 2009. It’s something for someone else. Too expensive.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Martech Advisor

JANUARY 10, 2020

I believe the growth of women in the martech community is correlated to the growth of women in STEM and those pursuing STEM-related degrees – in fact, more than 210,000 women received STEM degrees/certificates in 2016, compared to nearly 143,000 in 2009,” agreed Rita Patel Jackson, VP of product marketing at Showpad.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. The blog was a failure because posts were not written on a regular basis. The Facebook page was a failure because they were not engaging their audience, they were just collecting names.

Social Media 141

Social Media Paid Content Media Act-On 141

Sprout Social

OCTOBER 9, 2018

In 2006, Twitter is born. You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? The teams are made up of real-life players.

Social Media 82

Social Media Media Television marketing eCommerce 82

SpotMe Blog

JUNE 13, 2023

That’s why we’ve created a list of examples of the top pharmaceutical meeting planning companies we have experience with. Disclaimer: The objective of this list is to share useful information. It is not for commercial purposes. It may change in the future. They handle everything from small medical standalones to huge international congresses.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Join Twitter and look for a Twitter List that includes tweets about areas of marketing that interest you. Addictomatic is a free tool that will get you started down this path.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Chris Koch

APRIL 30, 2010

These are hard acts to follow. Right now Foursquare is the Twitter of location. But Twitter and Foursquare already do that, so again, you need something more behind the app than just the location feature. An app (also free) that lets you convert your spoken words into written emails? Image by TahoeSunsets via Flickr.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Outgrow

SEPTEMBER 25, 2022

Outdoor guerilla marketing refers to the act of placing or displaying something outdoors. Therefore, guerilla marketing is a set of marketing techniques with a significantly low cost and aims to create a lasting impression on the audiences. . Now, let’s have a look at the various forms of guerilla marketing. Types of Guerilla Marketing.

Guerilla Marketing 52

Guerilla Marketing Examples Planning Outgrow 52

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". How am I doing this? Beautiful day!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Vidyard

JANUARY 14, 2015

” Strong Momentum for Vidyard and the Video Marketing Industry The Series B funding follows a momentous year for video marketing that saw hundreds of new businesses turn to Vidyard, including Act-On, Cetera Financial Group, Deltek, Dynatrace, Fiberlink – an IBM company, Honeywell, Intralinks, Square and Taulia.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Strong Momentum for Vidyard and the Video Marketing Industry The Series B funding follows a momentous year for video marketing that saw hundreds of new businesses turn to Vidyard, including Act-On, Cetera Financial Group, Deltek, Dynatrace, Fiberlink – an IBM company, Honeywell, Intralinks, Square and Taulia.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? In other words, motivate them to act on your offer now! No, telling your readers what to do next is only half the battle. An irresistible incentive has to be specific.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Ambal's Amusings

NOVEMBER 12, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. " Ardath Albee. Ardath Albee is a B2B Marketing Strategist.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. The difference is actually very small, as the goal of social media is to make big companies act like small ones. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. " Read on to get their insights. Ardath Albee. Ardath Albee is a B2B Marketing Strategist.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. For example, some companies think they have to be on Twitter. But unless you have a lively blog or fresh content to share often, Twitter may not be the best first step. Blog The Point Twitter HJSewell. Social Media (blogs, Twitter, Facebook, LinkedIn). Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

ClearVoice

MARCH 7, 2020

Hashtag – A hashtag on social media connects similar content and like-minded people, acting as a real-time aggregator for content that reflects the same hashtags. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. Talk about it on Twitter, FB or LinkedIn. " Ardath Albee. " Give to Get – Yes, it works. " Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Think right time, right information. Patsi Krakoff.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I'm on vacation in the great white north … [link] [link] Patrick Calero #mktg I Get By With a Little Help From My Friends – Greetings from Canada.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

ConvertKit

SEPTEMBER 14, 2020

It was April 2009, and Srini Rao graduated with an MBA – and no job offers. So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? The economy had just crashed. But he couldn’t seem to make it past that phase.

Opinions 77

Opinions Communities Creativity Television marketing 77

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I did publish a real review in July 2009.] See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. You would be entirely wrong. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. Retweets are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Hinge Marketing

JUNE 1, 2015

He has now written three editions of Facebook Marketing for Dummies (in 2009, 2011, and 2012), along with two other books in the same series: Social Media and the Contact Center for Dummies , and Facebook Advertising for Dummies , both of which came out in 2010. On Twitter or Facebook? “Were they here to stay?

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

Ambal's Amusings

JANUARY 21, 2010

Blog Marketing Interactions Twitter Ardath421. Blog B2BContentMarketing Twitter SeamusWalsh. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? " Read on to get their insights.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Twitter is for people you want to know. (I What others are floating around out there? Leave them in the comments, and I’ll expand the collection. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Demand Generation Twitter abneedles. For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Biznology

JANUARY 17, 2011

Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? Don't believe me? So, that's the reason I am lucky enough to be the newest Biznology blogger.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Ambal's Amusings

AUGUST 27, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Webbiquity Twitter TomPick. Ardath Albee. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Ardath Albee. Maria Pergolino.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Hubspot

MARCH 12, 2015

The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. Customers were then asked to share the pictures of their personalized coke bottle on Twitter and other social media platforms. increase in revenue between 2009 and 2010. 3) Starbucks.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Blog Marketing Interactions Twitter Ardath421. In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. But I need your help with the biggest change – the header. I don't think it's needed. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 21, 2010

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Read the fine print.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155