Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. Indra Gardiner covered social media law in a way that I cannot. Indra Gardiner covered social media law in a way that I cannot. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 13, 2010

Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it. Social media is the ultimate canary in the coal mine. Social media is an ingredient, not an entree. Social media allows big companies to act small again.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. But I need your help with the biggest change – the header. I don't think it's needed. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? Read the fine print.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

APRIL 13, 2010

All of us have influences. People who have educated, inspired, engaged, supported us. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? I’ll randomly select 10 winners.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 28, 2010

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. You can be helpful, too.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Show your first-time visitors who you are (literally and figuratively).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. I think not.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Well, I got to start a Twitter feed for one client, but we no longer work for them. And, it’s harder to get rid of you and that “media relations” retainer. He’s been relatively happy at his new job, but is looking for the next career challenge.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter).

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. services like Twitter, Pownce & Jaiku. March 2009. October 2009. I had an epiphany the other day. Email is a vampire.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. I’ve been wondering whether the Open Graph API will yield an explosion in Facebook-powered satellite applications (like the 2,000+ Twitter add-ons that all seems to start with “tw…&# ).

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. 8220;You must have a strategy before you begin social media,&# I say at my talks.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. I love change. I thrive on it.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JUNE 28, 2010

Description of Content: This chart and glossary will show businesses how to select the most appropriate social media success metrics, based on their business goals and availability of specific data. If someone is looking for “chocolate ice cream&# you need to have content pieces to show up on that radar. Targeted at marketing directors.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. It’s more about demand creation. Adagio gives tea drinkers a useful tool.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161