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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

. “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. Enterprise social networks need critical mass, but their ultimate measure of success is not how many users they have or how often they visit or how long they stay each time.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? Example : As early as 2008, networking giant Cisco has been using social media to launch products.

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How B2B brands can benefit from social listening

Brandwatch Marketing

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? Example : As early as 2008, networking giant Cisco has been using social media to launch products.

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The real and complete history of social media marketing

illumin

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt.

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Blame it on MySpace: Ad Spending on Social Networks Expected to Drop 3% This Year

readwrite

According to a new report from eMarketer , paid advertising on social networks in the US will drop 3% in 2009. In 2008, advertisers spent $1.175 billion on ads on social networks, but eMarketer predicts that this number will fall to $1.14 growth in ad spending for 2009 in December 2008. billion this year.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.