Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. All Rights Reserved.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JUNE 29, 2010

Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. In the later stages, supplier Web sites and catalogs are the most important information sources. Analytics is the new marketing creative! Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 3, 2010

Influence: This is a measure of the likelihood of a person recommending your company or brand. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. If you have a blog, look at the number of comments left by your readers. Resources

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Hinge Marketing

DECEMBER 16, 2013

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. On Twitter or LinkedIn? We study them because we want to understand how they attained that status and what we can learn from them.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 48

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. Then I expand the bullet points into complete paragraphs. An outline also creates a roadmap as I progress from chapter to chapter until I finish my report or eBook. No one likes to read text that sounds like a sermon. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

This is where I personally coach you to solve whatever marketing challenges that are holding your company back. Would you like someone who is knowledgeable and experienced to show you exactly what to do and how to get results quickly? My one-on-one DiY Marketing Coaching is tailored to your needs. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Online Marketing Institute

NOVEMBER 4, 2010

An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks. However, as tempting as it may sound, don’t think that you can just buy X leads for $Y, press the proverbial button and walk away.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Industrial Marketing Today

MAY 3, 2010

I’m assuming you want your business blog to be more than just a personal journal. An incredibly successful and popular recruiting slogan was used for over 20 years until it was retired in 2006. How about your business blog, is it all it can be for your industrial company? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. and professor of marketing at the University of Missouri. All Rights Reserved.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 14, 2010

Rohit may be the first person to have coined the term “content curator.” In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” All Rights Reserved.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Much of the time spent in those traditional face to face sales calls is about getting to know the other person and deciding whether or not you like him or her enough to do business with them.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Which brings up the whole “viral&# aspect of the platform.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JULY 21, 2010

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? You'll see a line that resembles this: © 2008-09. |

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. Webinars Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 28, 2012

2008 FOLIO Award Winners. Follow her on Twitter. only ask that you refrain from personal comments and remarks that are off topic. Press Conference. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! RECENTLY in B2B.

B to B 40

B to B Paid Content Social Media CMS Development 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Online Marketing Institute

JUNE 15, 2009

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. Keep it small, relevant and personal.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. How can I help you?

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. The only problem I've encountered is the trepidation associated with personal blogs. Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. Avatar - An Avatar is an image or username that represents a person online within forums and social networks. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. HootSuite - HootSuite is a web-based Twitter client. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 18, 2023

How Google Alerts Can Lead to Sales From personalizing sales letters to tracking brand mentions, here are six ways experts use Google Alerts to help them sell. Personalize sales letters. “In Stefanova explains that, unlike cold outreach, personal letters are 100% tailored to one prospect and cannot be used to reach another.

Sales Management 65

Sales Management Top of Funnel Google Lead Scoring 65

Hubspot

APRIL 18, 2019

As a trailblazer in the cloud storage software arena, Dropbox launched in 2008 and introduced the world to the ease of keeping files in the cloud, rather than on a physical device. They also received a referral link to share via email, Facebook, and Twitter. Growth Strategy Examples. Growth Strategy: Viral Loops. Source: Harry's.

Word of Mouth 98

Word of Mouth Paid Search Agency Companies Viral Marketing 98

Customer Experience Matrix

JANUARY 24, 2015

While GreenRope is new to the VEST report, the company itself was founded in 2008. It creates email templates with personalization and embedded links but no dynamic content. All plans include unlimited users and unlimited emails, which isn’t always the case with small business systems. Most clients have fewer than ten employees.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

WriteSpark

OCTOBER 28, 2008

Caution: Some subject-matter experts use drafts of technical white papers or press releases as the way to work through their fuzzy thinking about messages, target marketing, competitive positioning, or other factors. Appeal to a higher power: The person's manager or a company executive. Twitter Updates. follow me on Twitter.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

Buzz Marketing for Technology

JUNE 27, 2008

Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. services which are found to be useful for enabling personal growth and learning.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Phoenix Rising Twitter RebelBrown. Blog Start with a Lead Twitter BrianJCarroll. Blog Sales Leads Insights Twitter B2B_Sales_Leads. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. You are excited until you see two key site statistics that burst your bubble. They are: 1. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. All Rights Reserved.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Friday, May 9, 2008 Tips For Dealing With Information Overload I sent a couple of people the following question: “What are your top tips for dealing with information overflow?&# I have several streams of data of varying signal:noise and rates (twitter, FriendFeed, Google Reader, email, voicemail, etc.).

Tips 100

Tips RSS Wikipedia Mobile Advertising 100

Online Marketing Institute

NOVEMBER 8, 2010

of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. You can sign up for email updates, subscribe via RSS or follow me on Twitter. Opportunity Pipeline – the dollar value of the opportunity. Designed by.

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

JULY 13, 2010

Well, I got to start a Twitter feed for one client, but we no longer work for them. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Naturally, I asked about his interest in mastering social media for his clients.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

AUGUST 26, 2010

Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); No problem.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Single Grain

MAY 24, 2021

To help you grow your audience, Spotify offers personalized playlists for users like “Your Daily Podcasts,” “This Week's Top Podcasts” and “Brain Snacks.” To add a podcast on Podchaser , you need to create a new account or log in using Twitter. It also helps you track the number of followers.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It’s a good choice for agencies, too.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167