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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Even a vampire romance movie from 2008. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Here’s why.

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How customer-hero stories help you connect better

markempa

Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. So, what do the 13% high achievers have that others don’t? They connect emotionally with their buyers. That’s why interviewed Mike Bosworth.

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3 examples of social selling done right

Seismic

Ensuring the floor of the hospital you’re building is perfectly flat. Helping your employees return to work after parental leave with minimal disruption. The intersection between AI and humans in the modern corporation. Whatever it is a buyer values, there’s likely a social seller putting it all out there for them. I don’t want to be generic.

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How I Discovered My Career Passion as a Sales Ops Leader

Salesforce Marketing Cloud

Finding my passion Bridging two worlds A willingness to learn Four top tips to help you on your journey. It’s funny to think back now at my initial reaction when a manager asked me to start using Salesforce back in 2008. It’s funny to think back now at my initial reaction when a manager asked me to start using Salesforce back in 2008.

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Growing Your Brand Is a Group Effort: Communities as Content Marketing

Content Standard

Not long ago, geography and familial ties were the two main factors that created most communities. Strangers would find a loose connection with one another through so-and-so’s uncle who used to live down the street from someone else’s former classmate. And boy, could they tell you stories about that. Image attribution: Avel Chuklanov.

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Best of 2008: SEO Tools, Part 2

WebMarketCentral

Free benchmarking tools you should be using by iMedia Connection What's important during an economic downturn isn't year-over-year performance, which can fall off due entirely to factors beyond your control, but rather your performance vs. industry peers. What are the best tools for analyzing your website text? Which URL shorteners work best?

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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. APQC knowledge management km best practices. KM Overview. Case Studies. Search. -->. Knowledge Transfer in the Internet Age. Comments (0). Multigenerational Knowledge Sharing: Whats in It for Me? Comments (0). Comments (0).