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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. However, today’s conditions feel markedly different to those two previous recessions.

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

has risen as the Federal Reserve has increased interest rates and taken other steps to tighten financial conditions in an effort to combat inflation. The study examined the strategies and performance of 4,700 public companies before, during, and after three pre-2008 global recessions. The risk of a recession in the U.S.

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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

This pattern is similar to what we saw in the 2008 / 2009 recession. While AI undoubtedly offers tremendous benefits in terms of efficiency and productivity, striking a balance between automation and human expertise is crucial. When they did not have that clarity, they froze. Yet some trends signify movement in the right direction.

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ScienceSampler: Organizing PDF papers in your computer using iTunes

Buzz Marketing for Technology

Organizing PDF papers in your computer using iTunes. I though of sharing my new experience of using iTunes to organize the PDF papers in my computer. It has been a long time since Ive been trying to find a way to organize the PDFs in my computer. So, the solution I found was to use iTunes to organize my PDFs. Why iTunes?

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Marketing IS Business: The Wisdom of Peter Drucker

Marketing Insider Group

published in the Academy of Marketing Science in 2008. So I decided to use the more modern term in the blog title. And it is this view that often gets lost in many B2B Marketing organizations where marketing is subservient to sales. The importance of an organization’s ability to adapt to changing market conditions.

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Dumb Questions for Brilliant Marketers: Melisse Lombard, Content Marketing Manager at Hopin

nDash

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. In terms of what’s changed, two main things come to mind. I’ve been lucky that the organizations I’ve worked for have understood the value of content and its potential for business impact.

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Marketing in Times of Uncertainty - Whiteboard Friday

Moz

And then I'll give some tactics that I hope will be helpful to you and your teams, your clients, your bosses, everyone at your organizations as we're going through this together. This is much bigger and worse, at least this spike of it is, than the Great Recession of 2008. It's not a long-term fear of of what will happen.