Remove 2008 Remove Advertising ROI Remove Organization Remove Terms and Conditions
article thumbnail

Marketing in Times of Uncertainty - Whiteboard Friday

Moz

And then I'll give some tactics that I hope will be helpful to you and your teams, your clients, your bosses, everyone at your organizations as we're going through this together. This is much bigger and worse, at least this spike of it is, than the Great Recession of 2008. It's not a long-term fear of of what will happen.

article thumbnail

Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando

The ROI Guy

According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” For more than 50 percent of CIOs the IT budget will be 0 percent or less in growth terms.

Gartner 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 call analytics platforms for marketing teams to consider

Martech

The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Here is our list, which is organized alphabetically and not in any order of importance. It also offers a variety of services to maximize advertising ROI and call handler performance.

article thumbnail

Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

Hubspot

And all I mean by "direct-to-consumer" is that marketers aren''t appealing to doctors or health care organizations with their marketing messages: They''re targeting people/patients directly. Fun, slightly random fact: While many of us use the term "Dramamine" to refer to a generic motion-sickness medication, it''s actually a brand name.