Convince & Convert

JULY 28, 2010

Mike drives a cab for Banff Taxi Taxi, and to stand out from the rest of the drivers, he produces an online and offline guide to the local hotspots. Those are usually the questions that not only are top-of-mind among website visitors, but are not satisfactorily answered with your current online content. Buy your own product.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. Upcoming Events.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

FEBRUARY 19, 2010

All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online. All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. E-Media Summit -->. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. MediaPRO Community.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Provide online access to your in-house subject matter experts via a blog or live chat.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. And the more time you spend online, the more likely you are to suffer relapses. To help your staff?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Buzz Marketing for Technology

SEPTEMBER 24, 2008

WebTools For Teachers 09/20/2008. Matt Blackstock Online. Sponsored by Work Literacy and the eLearning Guild, from September 29 through November 7, 2008, this network will be THE place for you to learn about Web 2.0 and how social media tools can be used by learning professionals. The Work Literacy Blog.

Ning 100

Ning Web 2.0 RSS Social Networks 100

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. In 2008, revenues were up to $16.6 In two months 100,000 people posted spoofs of the Japanese duck’s song online. You can follow any responses to this entry through the RSS 2.0 The first Aflac duck debuted in 2000. The company reported $9.7

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

WebMarketCentral

JUNE 17, 2009

Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? Find cool web-based tools for all of these purposes and more here in some of the best tools and reviews of the past year.

Tools 20

Tools Best Practices RSS Adwords 20

Buzz Marketing for Technology

JUNE 28, 2008

June 22nd 2008 11:00 pm. Using weblog for organising my thinking resources fits well my preferences for web-based applications in general, since I use multiple computers and I’m very likely to be online while working. The quotes are accompanied with a link to the original (if online), so an updated version is easily accessible.

RSS 100

RSS Copyright Template Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support. tools, to get past some of those communication barriers â?? Published Friday, June 06, 2008 8:13 PM by Rebecca.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. E-Media Summit -->. 2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Post a Job.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

tools like blogs to manage their personal knowledge so it will be an easier step for them to manage their personal business knowledge in a similar way. Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Supernova 2008 - Interview with Umair Haque. April 2008. March 2008.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Hubspot

AUGUST 4, 2011

Social media is not just some fun tool that everyone is using these days. Rather, it’s all about being competent online, through social media, blogging and SEO (search engine optimization). They report that in 2010-2011, 100% of colleges and universities are using some form of social media.

Social Media 28

Social Media Media Leads Lead 28

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. May 19, 2008. It is often referred to (I believe somewhat incorrectly) as an online version of your CV or resume. I have over 10 years experience with social media and 16 years experience in enterprise computing environments. chrisbrogan.com.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

online communities. social media. Wiki tools. Jun 26, 2008 0. Jun 25, 2008 0. There’s no good tool to display a specific set of tweets so here are a few highlights from his summary: @slmader JUST did my pitch! Jun 25, 2008 0. Social Enterprise: Interview with 7thFloor Magazine.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JULY 16, 2008

Alfabeti digitali, lingue, linguaggi, scrittura, e-learning, tutoring online, tecnologie didattiche, crossmedialità e netlife a cura di Giuliana Guazzaroni. Luglio 16, 2008 di Giuliana Guazzaroni. So, yes, learning professionals must learn and use these tools, and then apply the tools to there existing framework.

Wiki 100

Wiki Web 2.0 RSS Social Networks 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JANUARY 26, 2010

It may be time to invest in your online presence. It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Is it so outdated that you avoid sending prospects and customers to your site?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

by Jon Miller Online video is exploding. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Online video is now available to anyone, anywhere, at any time.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You can follow any responses to this entry through the RSS 2.0

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. What have you seen in the social media world lately that’s excited you? (I’m Let’s say you have a white paper for download on your site. Comment away!

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.).

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Add a link that carries the part number to the shopping cart if you also have an online store or to the RFQ form on your site. For other engineering disciplines and architects, you can create an online library of detailed CAD drawings.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. That led me to other popular search terms like blog content creation, content creation help, online content creation etc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Buzz Marketing for Technology

OCTOBER 4, 2008

Then I read this this article (cited by Stephen Downes ) about the so-called decline in literacy that is happening from people doing their reading online. Taking notes online also made my notes more multi-dimensional. tools give all of us an opportunity to participate in and manage our own learning. through the lens of Web 1.0,

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100