Trade Press Services
MARCH 11, 2024
Having first-party data and email newsletters has been a big part of the first-party data trend because you can have a direct relationship with that audience and therefore their data, as opposed to getting your audience from a search or social. There’s also a real trend of first-party data with your audience, digital in particular.
Ambal's Amusings
AUGUST 5, 2010
Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?
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Webbiquity
OCTOBER 16, 2018
A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter.
Writing on the Web
JANUARY 19, 2012
Which email newsletters titles got better open rates ? Which white paper or special report got good download rates? Which posts generated the most comments? What email promotional subject lines got the best open rates? Checkout this previous blog post for Subject Line Tips ). Where did your most qualified leads come from?
Buzz Marketing for Technology
JUNE 27, 2008
Newsletters. White Papers. March 14th, 2008. And here are links to two versions of the technical paper, one from Microsoft (PDF format, 37 pages, 1.50 The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China.
Industrial Marketing Today
JUNE 24, 2010
Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. The first study done by AWeber (aff. of Tiecas, Inc.
Industrial Marketing Today
SEPTEMBER 13, 2010
White papers: Without a question, this continues to be the most effective content to build your in-house list. White papers remain the most important content to get individuals to register with an 80% registration rate and 68% of white paper readers contacting a vendor or distributor for more information.
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