B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. Use the scarcity principle wisely; it can motivate action but also lead to hasty decisions.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Onalytica B2B

NOVEMBER 14, 2017

In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities. So, in Twitter hashtag terms, my personal passions are #cities4climate and, on a more detailed level, with regard to its power to reduce GHG emissions , #bikes4climate.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Buzz Marketing for Technology

AUGUST 4, 2009

Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. All of this will lead to a new era of digital commerce in the next 24 months – Are you ready? So what you say?

Account Based Marketing 100

Account Based Marketing ABM Social Marketing Social Networks 100

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. Blog Marketing Interactions Twitter Ardath421. Salespeople need leads—right now. Blog B2BContentMarketing Twitter SeamusWalsh.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Valasys

MARCH 11, 2020

The focus of social media management leaders on marketing automation technologies has led to the strategic integration of leads. He also added that HootSuite and Oracle have mutual customers who can accelerate their investment in social ventures by fueling their lead scoring programs.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Inspired by internet urban myths and stories that surface on platforms like Reddit and Twitter, the videos perfectly position the brand as fun, creative and in-tune with its young target demographic.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

B2B Memes

MARCH 19, 2010

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# A 2008 study looked at the best times and days to publish content. (You Tags: Writing blogging Metrics Twitter. She continued: Photo by MotleyPixel.

Promotion 100

Promotion Digg Twitter Tagging 100

Hubspot

MARCH 3, 2015

Unsurprisingly, a Twitter bio is equally challenging. to explain to the Twittersphere who I am, what I do, and why my Twitter is worth the follow? The basic Twitter bio above was generated here. We’ve seen enough “Actor/Entertainer/Jazz Pianist” Twitter bios, seriously. American actor Nelson Franklin gets us.

Twitter 28

Twitter Paper Social Media Impressions 28

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. The financial market meltdown in 2008 seemed like the final straw. Banner ads?

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

WebMarketCentral

SEPTEMBER 3, 2009

Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? How I attracted 8000 Twitter followers in 14 weeks! It includes the discourse elements of Twitter but goes further." How can you make a big splash in social media without a huge budget?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Buzz Marketing for Technology

JUNE 27, 2008

Enterprise 2.008 » June 12, 2008. Posted on June 12, 2008 at 08:58 PM in enterprise2.0 | Permalink. follow me on Twitter. Dmitri on Twitter Tips the Tuna. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 April 2008.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Marketing Insider Group

SEPTEMBER 22, 2014

” And that was way back in 2008! But Red Bull is one company leading the way. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The great ads touch our hearts and inspire our minds through emotion.

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Webbiquity

JANUARY 7, 2011

Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. link on Twitter. Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time.

Social Media 100

Social Media Trends Social Marketing Media 100

Biznology

AUGUST 29, 2012

WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Likewise, a prospect on Twitter is just as much of a lead as a card collected for a drawing at the trade show. They won’t want a vertically integrated solution for social media listening.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

ClickZ

OCTOBER 16, 2020

Founded in 2008, Liveclicker is a pioneer in video and real-time email content, Liveclicker is 100% focused on personalized and interactive experiences with over 240 customers located in the US, APAC, EMEA and proudly part of the CM Group family of brands. He can be found on Twitter @abiishek. .

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

Conversica

MAY 6, 2020

Conversica’s Intelligent Virtual Assistants deliver a personalised human touch at scale engaging prospects and customers in authentic conversations over email or SMS to surface sales-ready leads that have a higher probability to convert into pipeline. Find out more at www.leadfabric.com , LinkedIn , Facebook and Twitter. ###.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. You are probably lucky enough to have a great event management team that delivers exceptional events. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Valasys

FEBRUARY 20, 2023

Top 10 social media tools to try in 2023 Hootsuite Starting the list with the most talked about social media tool in the market, Hootsuite has been around since 2008. The software currently supports all major social media platforms, such as Meta, Twitter, Instagram, LinkedIn, and Pinterest, making it ideal for all-in-one management.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Hubspot

AUGUST 26, 2010

Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. How did Twitter get those vital initial users? How did Twitter grow in the early days? Back in the dark days of 2006, Twitter was just another tech startup competing for attention, so how did it pick up those vital first users?

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Rain: The Growth Agency

DECEMBER 14, 2020

For more information on tickets and safety protocols in place for attendees, visit mercaritexasbowl.com or follow on Twitter and Facebook. For more information, visit the official website , Facebook , Twitter or YouTube pages. Since its founding, LSSE has established itself as one of the leading sports event promoters in the country.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad brokers Lead Ranking 40

Martech Advisor

DECEMBER 12, 2019

The concept of Free Shipping day was conceived by Luke Knowles in December 2008 when he noticed a trend of dipping online shopping around December 10. 97% of customers consider the speed of delivery as a factor while purchasing a product, which could lead to shopping cart abandonment leading up to Free Shipping Day – DropOff.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website. All Rights Reserved.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. Social media activities in a crisis are usually broken down into three main services – customer service, crisis communications, and ongoing activities like lead generation. Lead generation and ongoing activities.

Social Media 75

Social Media Planning Media Business 75

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website. All Rights Reserved.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. The methodology of the campaign was to distribute identical content across LinkedIn, Facebook, and Twitter. Goal: Garner more qualified leads. Who is going to lead your employee advocacy campaign? KPIs : Conversions, MQLs.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

Industrial Marketing Today

AUGUST 17, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website. All Rights Reserved.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website. All Rights Reserved.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60