Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” Definitely not.” Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. properties ranked.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Industrial Marketing Today

AUGUST 17, 2010

To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Educate, inform and provide value to customers and prospects. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Customer Experience Matrix

FEBRUARY 26, 2012

Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management. It also helps local partners set up their own Web sites and social network accounts, register with local directories and search engines, and record telephone as well as online responses.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Marketing Insider Group

OCTOBER 9, 2013

All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. Click To Tweet. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Industrial Marketing Today

APRIL 22, 2010

Because it is the mega-distributors that dictate terms and reduce the value of the manufacture’s innovations into commodity products. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JULY 20, 2010

Kyung Hee Kim at the College of William & Mary discovered this in May, after analyzing almost 300,000 Torrance scores of children and adults. Kim found creativity scores had been steadily rising, just like IQ scores, until 1990. Since then, creativity scores have consistently inched downward. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Scoring or qualifying your site visitors is largely dependent on their behavior. Scoring or qualifying your site visitors is largely dependent on their behavior. You should spend considerable amount of time in planning your strategy for effective lead scoring. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. Repeatedly, I heard how the "younger" professionals, especially Gen Y and the Millennials, are difficult to engage--they work and learn differently, they dont value whats come before them, and so on. By Carla ODell on June 18, 2008. KM Overview.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? The Gender Gap in Social Networking Have Digital Marketing and Social Media Killed the Industrial Sales Job? Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website. All Rights Reserved.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. I make my living providing marketing services including designing and marketing industrial websites.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

MAY 5, 2010

Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Score this lead according to your preset BANT (Budget, Authority, Need, and Timing) criteria to determine if they are “sales-ready.” Your content also needs to perform another key function.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Buzz Marketing for Technology

JUNE 27, 2008

Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. Experimenting with the Listables service that allows ranking. The Hidden Power of Social Networks. Leading Strategic Change. Social Computing (26 posts). Recommended Books.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. Offer engineering kits with a full range of standard values with free refills to help the electronics design engineer evaluate his designs without having to go to multiple sources. Design wins lead to production volume orders.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JANUARY 26, 2010

Make sure there are well-established guidelines for employees to participate in social networks. Developing your unique value proposition is also a good way to differentiate your company from the competition. What they sorely need, is some strategic guidance that will produce measurable results, typically more leads and sales.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website. All Rights Reserved.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website. All Rights Reserved.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 19, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

You can’t surround the conversation with value and branding. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Typically, that means understanding the prospect’s pain and then offering a solution for relief. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Drift is the world’s leading conversational marketing platform. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

AUGUST 3, 2010

For an eCommerce site that is easy, it is typically the value of transaction per visit. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Buzz Marketing for Technology

JUNE 27, 2008

February 2008. April 2008. March 2008. February 2008. January 2008. on Tue 05 Feb 2008 07:09 PM PST | Permanent Link. like try to lead a balanced life. They like collaborating, and they dont want artificial barriers to collaboration to stop them from adding value. Supernova 2008.

Peer-to-peer 100

Peer-to-peer Ideal Customer Profiles Lead Ranking Network Marketing 100

Convince & Convert

AUGUST 21, 2012

They fulfill the needs of your members by driving learning and networking that enriches the personal or professional lives of everyone involved. Creating that value for your membership requires a deep understanding of your audience’s motivations and goals. In 2008, CNet shut the doors on Consumating for good. No one likes spam.

Communities 125

Communities Fulfillment CAN-SPAM Guidelines 125