Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Thanks for the perspecttive. Jury's still out.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Then came social networks that were great places to deliver and share messages – but not really that great for telling your story.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Pick a set of psychographic properties that are predictive of future customer value. Group them into personas related to the tagged characteristics. What value are you delivering to customers?

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Not only chock full o' value, but an imaginative process to ultimately retain the TWolves as a client.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Using social media to acquire customers is like using email to acquire customers.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MAY 4, 2010

How does one easily put a value on better data management via MDM ? They can’t possibly employ all of the people with the skills required to successfully lead organizational change and the adoption of emerging technologies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license. All rights reserved.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

APRIL 13, 2010

Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Their support, open ears, and ability to lead by example. link] Scott R. Know your audience.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. With this scoresheet, I would look at any score at 5 or above as a serious indication of Mass Influencer status. Good stuff.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. 6 Required Competencies for Social Organizations [link] – via @stuartfoster [link] Rachel McRoberts Hi Jay! I really enjoyed your presentation at LEAD San Diego this morning.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 5, 2010

Also, the screened image leads the eye towards your image at the right. link] Jacki Mieler I voted…and my choice is pulling into the lead! sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Option 3 will blend too much with the rollovers. I like number 1, except for the search box.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 22, 2010

link] Pritesh Patel Why You’re the Key to Social Media Success: [link] DebDrive If I had to make a prediction, I'd say within two years we'll see social media skills appearing on competency requirements for management, if not executives. I wonder if social media training will be added to corporate continuing education programs.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MAY 11, 2010

Not drive sales revenue or create leads. Perhaps social media will only serve the purpose of listening, analyzing and responding to customer need. If so, then you might consider social media more of a customer service/retention tool which still gives it great value. To really do so. No… to profit.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. However, you're right, I really should have included that.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). Randy Bunker Thanks, Jay. Randy Bunker Thanks, Jay.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

JULY 14, 2010

While it can drive immediate sales in some cases, thats not the primarily value it offers. I think it makes a lot of sense to set up metrics that somehow can correlate with an organization's mission, values, and vision — so thanks for that full nugget of wisdom in this post! link] membershipjedi Yes Yael and thank you!

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. And when it’s your turn to lead, remember that united we stand, divided we fall. I don’t believe in a “digital divide.” Just get started.

Social Media 140

Social Media Media PR Webinar Metrics 140

Hubspot

SEPTEMBER 5, 2018

Marketing includes a number of different channels: Social media. Public relations. 2008 : Brands start to realize the importance of having an online presence for their potential customers. 2013 : Sites like Pinterest and Instagram join the social network scene. Email communications. SMS communications.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Convince & Convert

AUGUST 31, 2010

Ah, the power of words to set a stage and tell a story… Humanization is more precise and perhaps honest about the interaction and its value. For me I see this as a requirement for brands to humanize themselves — not only in their communications, but also in how they structure their value proposition. SO superficial.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. That’s hardly the approach of committed email slayers. Why is this?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JUNE 11, 2010

link] Amber Naslund Looks like Real Time Revolution is in the lead for book titles…what's your take? It speaks to the real-time nature of Social Media. link] Daniel Beatty RT @AmberCadabra: Looks like Real Time Revolution is in the lead for book titles…what's your take? Brian Shaler Oh, even better!

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

MAY 20, 2010

Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. And it’s about behavior that leads to dollars. Fitting the square peg of social media in the round hole of marketing metrics is not going to work. If anything this degrades their worth to you.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 1, 2010

Once they gain a foothold, more seasoned people start to climb aboard and realize that, even if they can’t hold their promise of “get-rich-quick&# or “change the world forever&# , they still have lots of value and deserve to be implemented for the long term. Ultimately, social media is about the sale. You nailed it.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MARCH 18, 2010

Suggesting otherwise is making a false promise and leading to the idea that Social Media can somehow totally replace other forms of advertising. In most cases Facebook and Twitter don't create fans and followers out of space, but has the potential to build on prior relationships and experience with a brand.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Few understand and submitt all emails to the social networking sites liked LinkedIn when they can be verfied.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

JUNE 3, 2010

Of these trends, the biggest is the embedding of services into online infrastructure, because the line of demarcation between your website and our social networks is going to get very fuzzy over the next few years. Do you think the ownership issue could lead to a privacy issue similar to FB? All rights reserved.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

AUGUST 3, 2010

Google has made a couple of dollars by reading and ranking Web pages. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Google has made a couple of dollars by reading and ranking Web pages. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

JANUARY 4, 2011

Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. Use other social channels for distribution, but focus on your site I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc.

Tactics 40

Tactics PR Buzz Planning 40

Convince & Convert

APRIL 8, 2010

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. Just kidding… I can see the value of it but the lack of OSX and a webcam really turned me off. After a few days of messing around with it, the iPad reminds me very much of that remote control with a cord.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138