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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors.”

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands. After that success, Jay began his first solo adventure, creating Mighty Interactive – going on to become Arizona’s most successful digital strategy consultancy. Full circle!

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What marketers need to know about managing social media through an economic downturn

Sprout Social

How could social listening inform product development priorities? She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. If we can keep them elated, we can ride on the wave of their word-of-mouth.” Assess opportunities from all corners of your business to fortify your case.

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Social media marketing isn’t a popularity contest

Biznology

million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available. Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold. Summary and Conclusion.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). of Tiecas, Inc.

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Election 2016: Content and Social Media To Change How Candidates Engage Voters

Content Standard

In 2008, Barack Obama did something no other presidential candidate had ever done: He used social media to engage his audience and influence their decision-making process. Think of it this way: The most effective way to persuade someone is by word of mouth from people they trust, including family, friends, and coworkers.

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To Create Unique Content, the Degrees of Brand Separation Matter More Than You Think

Content Standard

In 2008, Facebook announced “friends of friends” as part of its privacy settings, allowing users to share content with not only their immediate friends but the friends of those friends, greatly extending the reach of a user’s audience. Still following? This concept should sound familiar to marketers.