Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Use this extended team to target those ICPs and existing customer/prospect lists to attend the event(s). Companies obviously have to prepare. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Zoominfo

MARCH 8, 2021

As one of the largest hosting platforms, GitHub has been a target of numerous malware attacks. In 2018 they were a target of a distributed denial-of-service (DDoS) attack, affecting 1.35 But insurance cannot bring back those lost reports, employee information, or financial documents. So Will COVID-19. terabytes of data.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Brandwatch Marketing

FEBRUARY 23, 2024

The biggest is learning how to quantify the available information on the social web and determining what really matters. Conversation is often more targeted. Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Top Rank Marketing

NOVEMBER 27, 2023

By merging custom databases with AI, brands gain targeted influencer insights. While AI’s initial impact on content might be subtle, enhancing executive presence in informal settings could broaden audience appeal. Video, audio, and text-based communication conduits delivers information based on each individual’s preference.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

B2B Digital Marketer

DECEMBER 21, 2023

The necessity of selecting the appropriate ecosystem for your brand’s presence, targeting the right audience segments, and being strategic about your marketing efforts. Yes, by understanding cognitive biases and emotional influences, individuals can make more informed and rational financial decisions.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Outreach

SEPTEMBER 29, 2020

Buyers no longer start their search by scheduling sales meetings or calls — they seek out information on their own through reviews, demos, and other digital content. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. We already knew B2B buyer preferences were shifting.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Martech

MARCH 6, 2023

That was back in 2008. That leaves a gap, said Theriault, when it comes to targeting people who make it to the site, perhaps put something in their cart, but never execute a one-time buy or sign up for a subscription. “Lotame has worn a few different hats over the years. We were one of the first DMPs coming to market in 2011.”

Work Management 95

Work Management Marketing Management Paid Search Agency Advertising Agencies 95

QuanticMind

MAY 25, 2023

So far, they’ve stuck together and shown more unity than back in 2007-2008. This is a really interesting moment for advertisers to think more about personalization and who their consumers are, who their target consumers are, what consumers drive the lowest customer acquisition rate and the highest lifetime value.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Launch Marketing

SEPTEMBER 2, 2020

Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. An unkept CRM is the equivalent of broken blocks. Use what you do have to your best advantage.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Martech

NOVEMBER 14, 2022

I’m a big believer in staying informed whether it means reading marketing, economic and political news or keeping an eye on the five screens in my office, each of which streams different information. That also informs my views about what will happen. We’re dealing with a lot of uncertainty right now.

Enterprise Management 112

Enterprise Management Work Management Paid Search Agency Marketing Management 112

Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. This is a “big data” approach that lets the system add new types of information without creating a new table or field. First, it builds a database of customer information.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Zoominfo

FEBRUARY 28, 2018

And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Simply put, they have a ton of information that they just don’t know what to do with.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Crimson Marketing

DECEMBER 3, 2014

There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. You’re doing yourself a disservice not to mine the glut of information you already have on your buyers and use it to power your marketing solutions.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” Bizo was founded in 2008 when it was spun out of its parent company. Introducing ZoomInfo Targeted Audiences. Digging Deeper: What Happened to Bizo? No guessing.

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Biznology

APRIL 22, 2020

As a communications leader at a major film studio during the 2008 recession, we went through a situation similar to the one the world is experiencing now with COVID-19. Employees need to feel informed and involved. How do we handle departing employees with care and compassion? How do we maintain the morale of those who are staying?

Planning 104

Planning Allocation Thought Leadership Work Management 104

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. The importance of targeted ads.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Zoominfo

MARCH 8, 2021

As one of the largest hosting platforms, GitHub has been a target of numerous malware attacks. In 2018 they were a target of a distributed denial-of-service (DDoS) attack, affecting 1.35 But insurance cannot bring back those lost reports, employee information, or financial documents. So Will COVID-19. terabytes of data.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Sprout Social

MAY 26, 2020

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. Some communications leaders were prepared , while others are still working to find the best ways to clearly share information.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. Another challenge that arose from overreliance on AI was information overload. With an abundance of data available at their fingertips, sales and marketing teams found themselves struggling to filter through the vast amount of information generated by AI systems.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Brandpoint

OCTOBER 2, 2019

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” ” What an origin story!

Research 107

Research Ad Building Storytelling Content 107

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Virtual spaces improve recall of information , provide a greater sense of embodiment and presence , allow for greater interaction and agency, and help limit distractions. Leverage the tenets of design thinking: 1) Empathize with your target audience.

Rules 144

Rules Planning Work Management Advertising Agencies 144

ClickZ

JANUARY 15, 2021

Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. Using Jivox’s personalized DCO platform, brands can hone in on their ecommerce marketing strategy to deliver a relevant message tailored to the individual they’re targeting.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Televerde

JULY 28, 2020

More information is available here. In fact, a recent study in the UK found that companies cut their marketing budgets by the biggest percentage on record in response to the COVID-19 pandemic—even more so than in the 2008 downturn. Marketing may seem like an obvious cost-cutting target versus sales or manufacturing or customer service.

Budget Programs 52

Budget Programs Planning Marketing Budget Marketing Budget Creation 52

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. ” Jamin Spitzer , Global Director of Communication Insights, Microsoft.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Spiralytics

MARCH 13, 2024

He started his YouTube career back in 2008 with a parody of the MTV music video of Silent Sanctuary’s song “Rebound.” million subscribers With his medical expertise, Doc Willing Ong is a Filipino YouTuber who shares informative and educational content focused on health and wellness. Cong TV (@CongTheVlogger) – 11.7

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

markempa

AUGUST 1, 2017

Once you have those buyer personas targeted, now, we go in and think what psychological buying process would they go through in their organization, and when would they start bringing in other people and how would they share information and all that stuff. Ideally, if we can help our customer buy, they never feel any pressure from us.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

seo.co

MAY 1, 2022

As a result, the information is still raw. Make sure to get your information from legit sources. Sites like Search Engine Land or Search Engine Journal typically vet their information before releasing it. So, we can only base our knowledge back in 2008 when Google claimed that its servers processed 20 petabytes daily.

Google 98

Google De-duplication SEO Keywords 98

Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. Today, I simply add them to my list and try to understand what makes them different.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

ViewPoint

JULY 10, 2012

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. We publish this information quarterly and you can view the current Lead/GDP Chart anytime. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero. There are always companies outperforming the overall economy.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. Design: Responsive design, legible font size, and tap targets.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Sprout Social

FEBRUARY 16, 2023

How could social listening inform product development priorities? She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. Make your spending work harder by having more targeted, better content,” advises Dietrich. “A It’s hard to do more with less.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JULY 6, 2009

What information should you include in a killer SEO proposal—and what language should you avoid? They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Looking for a concise explanation of the different types of redirects?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. And during a recession, information is going to be the most powerful asset you have. In fact, many brands have seen massive growth during times of economic crisis. Click To Tweet.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” Bizo was founded in 2008 when it was spun out of its parent company. And what you get is the ability to target any type of professional and any type of company.

Paid Search Agency 130

Paid Search Agency Zoominfo Ads Mobile Advertising 130

Biznology

NOVEMBER 1, 2016

I first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again. If you’d like more information, feel free to contact me. From HAIWatch to WOTQuiz ! Let me know if you have any questions. Like this post?

Social Media 0

Social Media Media Paid Search Agency Verticals 0

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? But now, take your entire corpus of product and service information and provide it to your end-customers, using a Revenue Digital Assistant. While that’s not the most chipper note, Conversica is in a slightly different position.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98