Exo B2B

MARCH 16, 2017

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA. Seeking to define them is one thing.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Atomic Reach

JANUARY 3, 2019

Currently, she works as the Chief Content Officer for MarketingProfs. Over the past two decades, Brenner honed his approach while working with Nielsen, FullTilt, ICR, SAP, and NewsCred. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

APRIL 11, 2011

It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences. While in 2008 online video consumed 2 hours and 20 minutes from people’s time per week, now it retains their attention for longer.

Spending 28

Spending Video Marketing Viral Marketing Inbound Marketing 28

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

AUGUST 23, 2010

As “evangelists,” happy customers engage others in positive communication around a specific service or a product in order to “convert” them. A 2008 study by BzzAgent , a Boston word-of-mouth marketing agency, showed that the return on investment reaches about 400 percent. Connect with HubSpot :

ROI 28

ROI Word of Mouth Case Studies Case Study 28

Hubspot

OCTOBER 17, 2018

But with a little bit of light shed on how growth hacking works -- and how marketers have successfully experimented with it before -- you'll be on your way to producing your own significant results. Figure out which channels are working for you. Improving homepage conversions with product messaging (Trello).

Resources 100

Resources Lead Ranking Marketing Automation Services Lead Scoring 100

Hubspot

DECEMBER 30, 2011

Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. Facebook - Facebook is a social utility that connects people with friends and others who work, study, and live around them.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. F Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. of shoppers said they would spend more on products if they were loyal to a brand, even if they found cheaper options elsewhere.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

seo.co

NOVEMBER 8, 2021

HubSpot Blog. In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. He currently works for Google to help educate the public about search. He now works as the Administrator of the United States Digital Service.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. And sure -- expandable banner ads can host multimedia content. Of course not.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

seo.co

MARCH 8, 2020

HubSpot Blog. In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. He currently works for Google to help educate the public about search. He now works as the Administrator of the United States Digital Service.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Hubspot

NOVEMBER 16, 2017

Even in an old 2008 study from Nielsen Norman Group, we were seeing the beginning of this trend. They don’t want to read a long-form sales page to know how the product will improve their lives. Currently, Facebook has over two billion monthly active users , and YouTube is just behind it at 1.5 billion monthly users.

Budget Programs 78

Budget Programs Video Marketing Landing Pages Conversion Rate 78

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? That takes work, strategy, and a sense for the right formats and video lengths. But given YouTube’s size and potential reach, it can be worth it. YouTube In-Channel Videos 3.1.1

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 19, 2012

Matt Hamilton lists “some great ideas for your own business Facebook use,” such as for product testing, news release promotion, customer service, ideas to feed your new product development process , employee recognition, and even growing your email list: “it is important to make sign-up very easy.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. 51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.”

Twitter 100

Twitter Stats Tools Tips 100

Hubspot

SEPTEMBER 5, 2018

Whether on a billboard or the back of a restaurant menu, advertising can go to work for your company in a variety of ways. Promote sales for both new and existing products. Introduce a new product or service to the market. Differentiate your product from your competitors’. Here are a few: Raise awareness for your brand.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? That takes work, strategy, and a sense for the right formats and video lengths. But given YouTube’s size and potential reach, it can be worth it. YouTube In-Channel Videos 3.1.1

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

NOVEMBER 20, 2018

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. For example, did you know YouTube has its own virtual reality (VR) setting to view any video in 360 degrees?

Youtube 76

Youtube Paid Content Features Mobile Advertising 76

Hubspot

FEBRUARY 28, 2012

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. A great example of a well run, scalable social customer service program is Best Buy's Twelpforce, launched in 2008.

Social Media 28

Social Media Service Media Paid Search Agency 28

Hubspot

JANUARY 29, 2018

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. For example, did you know YouTube has its own virtual reality (VR) setting to view any video in 360 degrees?

Youtube 78

Youtube Paid Content Features Mobile Advertising 78

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. How much are you worth?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Directive Agency

JULY 8, 2019

We do the hard work now so that it’s all set up, and we could put it on autopilot later. But, you know, if you’re in a product or a service environment where that fourth-year renewal is a big deal, and it makes financial sense, certainly that is a better play than just automating an email or automating a piece of direct mail.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

We do the hard work now so that it’s all set up, and we could put it on autopilot later. But, you know, if you’re in a product or a service environment where that fourth-year renewal is a big deal, and it makes financial sense, certainly that is a better play than just automating an email or automating a piece of direct mail.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Hubspot

MARCH 25, 2016

Some days you just want to put your feet up, eat buffalo chicken nachos, and watch Netflix -- and not even good Netflix, but some crappy movie that you're only watching because you've given up on being productive and are complicit in filling your brain with dim-witted, mind-numbing entertainment. A nice little brain vacation.

Best Practices 28

Best Practices Class Creativity Comparison 28

Hubspot

FEBRUARY 26, 2019

Whether I’m collaborating with my editor on a new HubSpot blog piece, scheduling time to chat with a new client, or emailing my friends a funny dog GIF, G Suite comes in handy for almost anything you’re doing on your computer — productive or otherwise. Notable G Suite customers include Uber, BuzzFeed, PwC, and, of course, HubSpot.

Enterprise Management 76

Enterprise Management Work Management Marketing Management Domain 76

Webbiquity

SEPTEMBER 8, 2010

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. Copyright is a legal concept that protects the work of an individual from being used without their consent. 2) Blogging. As inbound marketers, I think we're all familiar with this. 4) Copyright. 6) Inbound Marketing.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Hubspot

MARCH 3, 2020

The feature, called Shoppable Posts , allows brands to tag posts with product shots with a link to the product listing in their Facebook Marketplace. For example, if you see a product you like in real life, you can take a photo of it and search for similar items. Advertising and Brand Awareness Features.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101

Hubspot

MARCH 12, 2015

Try using the hashtags in relevant blog posts, a YouTube video, or sharing your social networks. There’s a fine art to nostalgia -- check out that article for ideas about product reintroduction and other business strategies for making use of it. This works because it''s bigger than GE itself -- it''s part of our tech history.

Paid Search Agency 28

Paid Search Agency Conference Case Studies Opt-out 28