Contently

MAY 13, 2019

That means if you have a goal of closing 15 deals a quarter, you need to generate 100 opportunities. With that 15 percent opp-to-win rate, you’re now going to have to generate 133 opportunities to close enough deals. Ask him your most pressing content strategy questions here or email him at lazer@contently.com.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Outgrow

SEPTEMBER 8, 2022

Effective lead generation channels other than SEO to invest in. So sometime in 2008, when the recession hit, we decided to expand our services. I had up to 30 employees, more than 30 employees I would say around 2008, which was our best year. And I remember what I was gonna mention in my last part about our press releases.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Writing on the Web

JANUARY 19, 2012

Which posts generated the most comments? What were the press releases that got the most clicks? Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views?

Planning 100

Planning Marketing Plans Content Marketing Content 100

WebMarketCentral

MAY 4, 2009

Among other points, Rubel contends that the press release will evolve rather than disappear, that blogging has permanently altered the media landscape, and that transparency is paramount in building relationships with a broader range of constituencies. press releases, inviting reporters to lunch) and what's hot (e.g.,

PR 20

PR Best Practices Blogger Copywriting 20

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Where your competitors may pull back, press forward!

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Conversica

MAY 6, 2020

LeadFabric was founded in 2008 to transform customer engagement through innovative B2B marketing technology services. LeadFabric Media Contacts: For press enquiries contact: udavis@leadfabric.com. Recognized as one of the fastest-growing companies year over year and ranked among the Deloitte Technology Fast 500, Inc. About LeadFabric.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

The Lead Agency

OCTOBER 4, 2017

Assuming Ad Words is still around in a decade, your computer could find optimised keywords, generate content, monitor the campaign in real-time and then send you updates and strategic suggestions. Predictive analysis and lead generation. Automated design and content generation.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Since each has their own questions, concerns and interests, one needs to develop content around those specific issues. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. To most C-level execs that really means answering the question, “How much revenue did it generate?” Or do we need to show a verifiable ROI?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Convince & Convert

JUNE 7, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. He started with an internship at TaylorMade in 2006 and again in 2008. He was lucky enough to land a position after he graduated doing press releases and copywriting.

Social Media 122

Social Media Media Best Practices Skype 122

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

Let’s prove our point that branding is not an expense but an investment by showing them hardcore data like number of inquiries, market share gained, search engine rankings, cost per lead, number of times the CEO or the company is mentioned online and in the press, customer satisfaction ratings, revenue growth, incremental profits and stock prices.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 18, 2010

Here’s a chart from the revised data, which shows the top three gobbledygook business adjectives as 1) next generation, 2) robust and 3) flexible. He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Typically, that means understanding the prospect’s pain and then offering a solution for relief. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Leave a Comment Previous post: How to Make Your Business Blog Be All It Can Be Next post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 21, 2010

Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. That is a very good way to generate a qualified lead from your blog. I agree with you about being able to contact experts or bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 15, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. Promote: Once you have built out your new website content and optimized for the targeted keyword phrases, you need to promote it. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Content Marketing Institute

DECEMBER 5, 2017

Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University. Zappos Insights began in 2008 when CEO Tony Hsieh offered headquarter tours, and public interest grew so rapidly Zappos needed a streamlined way to manage it.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Online Marketing Institute

NOVEMBER 4, 2010

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. However, as tempting as it may sound, don’t think that you can just buy X leads for $Y, press the proverbial button and walk away. Post a Comment Search About the Author Howard J.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Hubspot

OCTOBER 2, 2019

Covering Up a Crisis -- whether you're working against persistent internal issues or fending off bad press, a rebrand isn't the answer. At best, you’ll generate some short-term buzz, without the sales and marketing strategy to sustain it. Impact and ego -- for new managers, a rebrand might seem like the fastest way to make your mark.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. The skincare brand can run social media polls asking about customers’ most pressing skincare concerns. Not to mention the tons of content these events can generate.)

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Hubspot

DECEMBER 18, 2023

Back in 2008, I was working for Funky Pigeon in Bristol, and I saw on Twitter about 'Google Alerts,'” says Nina Payne, a SEO freelancer and consultant at SEO Lady. This allowed me to learn blow by blow which websites were giving them backlinks, press releases, new pages added, and mentions in the media.” Monitor competitor backlinks.

Sales Management 65

Sales Management Top of Funnel Google Lead Scoring 65