Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

Page title (Title Tags) – This is what is visible at the top of the browser window. It is a very important part of your on site SEO strategy and you should take the time to customize your title tag for each post and page. By default, search engines will use words from your first paragraph if you don’t specify a description tag.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. Today’s featured site: the JibberJobber blog. Today’s featured site: The Paper Bull. It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example). Memes (10). April 2007.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Industrial Marketing Today

AUGUST 20, 2010

Having a search function on your website is no longer an option, it is a requirement. You need to move beyond the free Google Custom Search tool for websites. Lesson #2: Familiarity does not breed contempt It is tempting to get fancy with design bells and whistles to make your website stand out. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

WebMarketCentral

JUNE 17, 2009

Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features. WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Buzz Marketing for Technology

JUNE 27, 2008

March 14th, 2008. Both versions contain the illustrations featured above. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. Trackback by Extra Technology News — March 15, 2008 @ 11:55 pm. in Reviews.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Industrial Marketing Today

JULY 9, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. In this case, you might want to make sure your website is found when a business owner queries “business cost savings.”

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

SEPTEMBER 30, 2008

May 19, 2008. Use the groups features and find groups where you might want to contribute. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. Comment by Julius on May 19, 2008 @ 7:16 am. Penn on May 19, 2008 @ 7:23 am. chrisbrogan.com. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. Get Engineers Can Sell white paper now.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

JULY 24, 2008

Enter your email address: May 23rd, 2008 in Productivity. Check out their websites — even strike up a conversation with the author if you feel like it. links for 2008-05-25 at DeStructUred Blog. Jamie says on May 23rd, 2008 at 12:11 pm. Lorie Marrero says on May 23rd, 2008 at 7:28 pm. CONTRIBUTE. TECHNOLOGY.

Product 100

Product Work Management RSS Privacy Policies 100

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. You can follow any responses to this entry through the RSS 2.0 Upcoming Events.

Social Media 100

Social Media Communities Wiki Work Management 100

WebMarketCentral

AUGUST 25, 2008

Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. social bookmarking services and community websites submitter by Social Poster Here's a list of 79 social submission bookmarklets you can simply drag to your Firefox toolbar to install. Turn your computer into an alarm clock?

Tools 20

Tools Best Practices RSS PageRank 20

Buzz Marketing for Technology

OCTOBER 4, 2008

For every website a presenter mentioned, I was able to grab the link and supporting materials to fill out my notes immediately, something I wouldnt have been able to do if I took notes with my traditional paper and pen. October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. END RANT ).

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Online Marketing Institute

OCTOBER 31, 2010

Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics. How do you solve Social Media Tool Exhaustion? P.S. My time in Shanghai wasn’t all work. and great speech!) The flash crash. To B2B or to B2C?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. RSS subscriptions are up. Danny Brown) You Are Not The Story (Danny Brown) Tagged as: blogging , content creation , content marketing , content strategy , Convince and Convert , Guest Posts Did you enjoy this blog post?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. View WebTV content About B2BM Privacy & Legal Advertisers Contact Terms & Conditions Site Map RSS ©Silver Bullet Publishing.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Single Grain

MAY 24, 2021

Create a Website for Your Podcast. Optimize Your RSS Feed. featured snippet). Sounder made a comparison between website growth and podcast growth and found that podcasts are growing at an exponential rate: People are launching about 125 new podcasts every hour ! 4) Create a Website for Your Podcast.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Hubspot

DECEMBER 30, 2011

New applications launch every day, and existing applications continue to evolve and add new features. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. On the web today, things change fast.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Hubspot

JUNE 23, 2010

New applications launch every day and existing applications continue to evolve and add new features. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. On the web today, things change fast.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / One of the interesting things they did in this lesson was to learn about tagging and how other peoples opinion can shape our perception of both individuals and brands. Alternately, you can just subscribe to a "best of" RSS feed here. Features , Social Web , Trends.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. If you have a search engine on your website, look at a report that shows what people type into that box. If you have a search engine on your website, look at a report that shows what people type into that box.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Industrial Marketing Today

JULY 1, 2010

Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Buzz Marketing for Technology

JULY 24, 2008

Bookmarking doesnt need to be limited to tracking websites for yourself. Keeping Your Websites In Order Would you like to have an almost limitless ability to keep track of websites? Social bookmarking sites excel at maintaining an online grouping of websites for many purposes (e.g. Its out there, waiting to be tapped.

Digg 100

Digg Classified Ads Privacy Policies Tagging 100

Buzz Marketing for Technology

JUNE 27, 2008

Written by Josh Catone / May 12, 2008 5:00 AM. / IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. Crowdsourcing , Features , Trends. and tagged with. EngineS WEB | May 12, 2008 6:12 AM. ReadWriteTalk.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 27, 2008

2008 06 03 }. There are a number of features of this model that I find valuable. Posted by Jim on Tuesday, June 3, 2008, at 11:09 am. Tagged Satir , Weinberg. Follow any responses to this post with its comments RSS feed. June 4, 2008 at 5:25 am. |. June 4, 2008 at 9:57 am. |. © 2008 Jim McGee. |.

RSS 100

RSS Work Management Amazon Practices 100

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

WebMarketCentral

NOVEMBER 10, 2008

Here are more of the most useful business, social media and web marketing tools of 2008. Projjex extends this functionality with cool, practical features like file tagging to simplify search, time tracking and iPhone integration. Here are 36 variations for a follow-me badge that reflects your color scheme and personality.

Tools 20

Tools RSS Digg Aggregators 20

WebMarketCentral

AUGUST 3, 2009

A low-cost web analytics package with features that can't be matched by that free one everybody uses. Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match. A search engine just for faces.

Tools 20

Tools Best Practices SEM Adwords 20

Buzz Marketing for Technology

JUNE 27, 2008

Subscribe to the RSS Feed. Posted on February 4th, 2008 by Amir Ahmad in Learning More With Less , Leveraging Technology |. Wordpress : Great flexibility and more features. Subscribe to RSS Feeds of Your Favorite Blogs. Increase your productivity by keeping track of them through their RSS feeds. 7 Responses.

Personalization 100

Personalization RSS Web 2.0 Blogger 100