article thumbnail

Best of 2008: Search Engine Marketing

WebMarketCentral

Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Of course, any search marketing program should do more than just generate clicks—without some measure of ROI, it's too easy to spend money unproductively.

article thumbnail

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Average Cost Per Click decreased by more than 60 percent. billion unique monthly views. Aggressive testing of ad copy.

SEM 222
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. Let the market tell you what works and what doesn't. As a PPC tactic, it tends to have a high cost but also a high value per conversion.

article thumbnail

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Whats the best keyword match type? This brief yet helpful post provides some answers.

article thumbnail

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings.

Adwords 20
article thumbnail

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

10 Rules for Setting Your Internet Marketing Budget by Conversation Marketing In yet another of his many remarkable posts, Ian Lurie provides practical responses to the "It costs WHAT?!" question, such as: "If you expect to get a #1 ranking on Google for $99, you're insane;" "Reliable hosting costs more than $9.95

article thumbnail

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

How to write the “classic direct mail package” by Direct Creative Blog Direct mail has taken a severe beating from email marketing over the past several years, and why not? Ironically, however, it is the rapid proliferation of email marketing that makes direct postal mail more appealing than ever.