WebMarketCentral

MAY 11, 2009

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MAY 4, 2009

In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." tags: PR 2.0 Tags: Interactive PR. SEO social media interactive PR? SEO social media interactive PR? SEO social media interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Tags: Blogging for Business.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

SEPTEMBER 10, 2009

Content Marketing: How do you write to entertain readers? I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there."

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JULY 6, 2009

In this post, Brandon Falls briefly explains the purpose and content of the guide. Among the myths flayed here: duplicate content isn't that big of a deal, although webmasters should "make it easy for us (Google) to find the preferred version;" XML sitemaps harm your rankings (quite the opposite!);

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

OCTOBER 13, 2008

How can "conquesting" be applied as an SEM tactic? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics?

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google!

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Each has its own pain points and needs the right content to address them. WHAT : What do you expect your list to do?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WebMarketCentral

AUGUST 1, 2008

So here are several more of the best SEO-related pieces from 2008 thus far. Learning SEO and SEM - Where to Start? It's helpful if you just think about which words people would use to search for your content. If the resume is sloppy, you're not going to get interviewed for the job. SEO is sort of like tweaking your resume.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. My only quarrel would be with the inclusion of insidious no-follow tags , which should be banned not encouraged.

SEO 20

SEO Microsite Best Practices SEM 20

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

Ambal's Amusings

OCTOBER 15, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. Keeping a Closer Eye on Content ROI – CMO Council.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JUNE 15, 2009

Lee Odden says: August 30, 2007 at 7:41 pm Hey Sean, the places I look for the owner’s name of a blog include: - Post detail page, next to date or tags - “About&# page - Backlink anchor text to the blog. Ruby Web says: September 9, 2008 at 2:53 am Great article. Tags: b2bmarketing. out of 5) Loading.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

SEPTEMBER 20, 2010

link] Paul Gailey even if the reach can be lower for fledging social media activities for smaller brands compared to classic sem, the power of a few champions in social media for companies can carry greater weight and effectiveness to improve endsite conversion ratios as recomendation becomes more compelling than online advertising.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Create a content ladder to leverage and syndicate your content.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

Online Marketing Institute

JUNE 30, 2009

The article Give Them the B2B Content They Want tells you how to give your online visitors just that. Another nuisance is not understanding the content of a website. Written by Adam Blitzer February 17, 2009 at 4:02 pm Posted in Social Media Tagged with reputation monitoring , twitter Is your vendor bleeding your page rank?

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

WebMarketCentral

FEBRUARY 11, 2008

by Marketing Interactions After citing research showing that online readers are more likely to read an entire story, or a least a significant portion of it, in an online source than print, blogger Ardath Albee drives home the key takeaway from the research for marketers: "People want to read content that has benefit to them.a

Research 20

Research Planning Best Practices Buying Cycle 20

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. B2B Marketing: Red-Headed Step-Child of SEM World? Twitter has the fifth oldest. 75% of small businesses in the U.S. by aimClear.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. Like TV commercials can be muted, users can block you on Twitter or unsubscribe to your emails if you blast your message in their faces without providing useful content or yes, deals. They are not a faceless heard.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

WebMarketCentral

SEPTEMBER 14, 2009

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?

Tools 20

Tools Best Practices Web 2.0 Adwords 20

Biznology

MARCH 3, 2015

I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! Well, until now, what would you do?

Advertising Mediums 80

Advertising Mediums Stats Twitter Tagging 80