Convince & Convert

AUGUST 16, 2010

I’ll continue publishing the Social Media Messenger after a short hiatus. 3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JULY 26, 2010

“I can publish search engine optimized pitches for free, really?&# The more content pointing to your site from sites with authority the better. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. The Content You Want, via the Channel You Choose The future of integrated communications is in consumer choice and personalized preference centers.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 25, 2010

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. They’ve only been around approximately 8 weeks, and they already have thousands of customers. Mr. Lake told me that beta customers are likely to receive a discount when Swix switches over to a monthly fee service.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Create a content ladder to leverage and syndicate your content.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. Customers can be won or lost, every second of every day. I'm eager to learn of the content in it. I'm eager to learn of the content in it.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

Online Marketing Institute

MARCH 30, 2011

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Heres what they found.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

AUGUST 11, 2010

On The Road Again If you’re reading this on the day it’s published, me and my family are somewhere between Albuquerque and Oklahoma City , with cars full of kids, the dog, the cat, the snake, the lizard, and 8 cases of wine. All these pine trees are starting to look the same. And my laptop. So, Bloomington it is.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. 2) B2B and B2C are really not that different, on many levels.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 3, 2010

We’re crying about BP too, but for a whole other reason. Billions of dollars. A coven of PR practitioners. And they can’t get just two little words right.

Social Media 156

Social Media Media PR Webinar Metrics 156

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. How can you increase your content marketing footprint through guest blogging?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Buzz Marketing for Technology

JUNE 27, 2008

Login | Register | FAQ |. Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Customers dont understand how software vendors work. Enterprise Content Management: From Strategy to Solution. Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. Outsourcing.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. Most of the rest are from spring 2010 or earlier.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 20, 2010

19% seek customer support. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. Even though half your customers may not be tweeting or retweeting, they ARE watching, reading, and clicking.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MARCH 18, 2010

Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. Maybe social media isn’t the new television, but rather the new telephone and CRM?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

SEPTEMBER 19, 2012

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets. Facebook Apps and Tools.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. Then they can go back to business as usual.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 26, 2010

You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. or engaged in brand reputation management, often on a weekly basis. .

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. I’m calling my publisher! This has happened before online.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

JUNE 3, 2010

But things kept speeding up – companies’ increasing customer data needs necessitated more complex forms, that were faster and more easily modified. It’s making social content sharing more fun. The method caught on, and soon, those with deep pockets could afford to hire developers to maintain these forms.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

AUGUST 4, 2010

Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced. Your problem isn’t social media negativity.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

NOVEMBER 20, 2018

Create your own custom YouTube URL. Add an end screen or cards to promote similar content. Playlists are useful for many different types of users, from an individual collecting cooking videos for their upcoming dinner party to a brand that's segmenting its YouTube video content by topic. Use YouTube to make a written transcript.

Youtube 75

Youtube Paid Content Features Mobile Advertising 75

Hubspot

JANUARY 29, 2018

Playlists are useful for many different types of users, from an individual collecting cooking videos for their upcoming dinner party to a brand that's segmenting its YouTube video content by topic. You can create your own custom YouTube URL. Unfortunately, not everyone's eligible for a custom URL. How to Add an End Screen.

Youtube 78

Youtube Paid Content Features Mobile Advertising 78

Convince & Convert

SEPTEMBER 2, 2010

is Crucial to your Content Marketing Strategy [link] 11 Whys I’m a Social Media Addict by @jaybaer « Simbeck-Hampson Consultancy [.] “…with social media, my relationships aren’t bound by geography or circumstance.” Getting publisher to agree was different. link] jaybaer What’s the date on that again Finn?

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Buzz Marketing for Technology

JUNE 28, 2008

content author, publisher, classifier) Distributed metadata â?? © 2008 SlideShare Inc. Knowledge Management. andrehufbookmarks. WorkStyle 2.0. Virtual Communities. Privacy Info New! This slideshow is Public. -->. Embed in your blog. Embed ( wordpress.com ). Exclude related slideshows. Embed in your blog. More by user.

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

Convince & Convert

APRIL 27, 2010

We also have the shortbread cookie, which has finally returned to the air after three and one half years of customer requests. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? Personally, I've had terrible customer experience with US Airways and unfortunately this doesn't change that.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Buzz Marketing for Technology

JUNE 27, 2008

Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. But Friedman reports that desk jobs in the fields of customer/technical support, computer programming, medical technician diagnostics, tax preparation, and legal research are now migrating abroad as well.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100

Convince & Convert

SEPTEMBER 21, 2010

South by Southwest is distinct in its programming methodology, letting attendees vote (in part) for which sessions will be staged, which unfortunately makes for a lot of extra-pithy titles with weak content. But now, even the best content is beyond the official SXSW boundaries. I’ll write about that soon.

Social Media 126

Social Media Media Paid Content Conference 126