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Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Planning 142
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Connecting 2 the World: The "soft skills"

Buzz Marketing for Technology

Wednesday, July 9, 2008. The first was an entry in an MBA students journal (they have a regular series written by MBA students in world class programs). Once the situation has been "read" the ability to generate and test out various options and scenarios is important. ▼ 2008. (46). Connecting 2 the World.

Web 2.0 100
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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. Make sure your primary navigation and site pages conform to a familiar user interface. I should know — I am an engineer too.

Web 2.0 60
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Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

Tuesday, June 10, 2008. However, I was able to aggregate many of the pieces I had coming into the course as my students worked on the class project: an online conference on nanotechnology. Some of the spontaneity and "crazy idea" generation may be lost, along with a deeper level of relationship building due to reduced "face time".

Wiki 100
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Open Research: A Framework for Social Analytics

Online Marketing Institute

link] Jeremiah Owyang Hey Adam we gotta catch up someday again, It’s not “me&# who was just saying this, it’s what the social strategist at enterprise class corporations said too. I think *everyone* can get to conversion on the web. data above). Revenue is the most needed one now, hence my addressing it here. data above).

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

User name: Password: Remember me. Furthermore, as a new generation of employees enter the workforce, more employees will begin to demand social media tools such as social networking sites. If you would like your user information to be displayed with your comment, please enter your login information below. Month Archive.

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The Bamboo Project Blog

Buzz Marketing for Technology

October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. Talent Management, and Employee Engagement (a PDF file) that finds: 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didnâ??t.

Web 2.0 100