Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Exo B2B

MARCH 8, 2018

On the one hand, we dissected ten of these rankings published in 2017 to see if some influencers are unanimous, which is the case elsewhere. We therefore thought of proposing a different approach by establishing an assessment, taking into account 10 measurable indicators: Recognized by all the players in the field of Web marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Zoominfo

DECEMBER 19, 2018

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Go take a look at the latest video content from Leadit Marketing! The HubSpot YouTube channel is another channel that was featured on both our sales list and our marketing list.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Industrial Marketing Today

MAY 7, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. the highest level reported on the question. Copyright © 2010 Tiecas, Inc.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 29, 2010

It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics. We are all used to seeing case studies and they are powerful marketing content. Add a new twist to this old workhorse by telling your story in different ways.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JANUARY 26, 2010

Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Use case studies to demonstrate tangible results. All Rights Reserved.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Zoominfo

OCTOBER 5, 2021

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. If you’re on the hunt for new marketing resources, look no further. Go take a look at the latest video content from Leadit Marketing! Featured Video: How to Be Really Good at Marketing in 2020.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Industrial Marketing Today

JUNE 3, 2010

This is not an isolated case based on my 12 years of experience designing business websites. Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. Because the client claimed, “they could handle the content themselves.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Let’s face it, a structural failure can cause millions of dollars in losses, lawsuits and in the worst-case scenario, loss of life. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Exo B2B

MARCH 16, 2017

On the one hand, I examined ten of these rankings published in 2016-17 to see if some influencers are unanimously considered as such, which happens to be the case. So we’re going to try another approach. “He also writes for the Huffington Post, the Guardian and Social Media Today.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Industrial Marketing Today

JUNE 8, 2010

In this case, you might want to make sure your website is found when a business owner queries “business cost savings.” webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Another good example that I’ve seen is Indium Corporation. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks. They are putting much of it into marketing and sales, or what they like to call it: customer acquisition. I have hundreds of stories like this.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Online Marketing Institute

JULY 31, 2009

Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. We too are seeing new entrants jump into this market.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. One-size-fits-all site content will not help you engage. Video testimonials are far more credible and impactful than plain text. All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

FEBRUARY 1, 2017

To the delight of its many current users, that's no longer the case. Original model: " To enable great content from the world of inbound marketing to get noticed. ". Founded: 2008. Today: Current model: " Allows billions of people to discover, watch and share originally-created videos. ". Before: Source: Wayback Machine.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. Dave Brock in his post makes the most compelling case for the evolving role of today’s salesperson. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. How Real Agency Execs Transformed Into Inbound Agencies (And How You Can Do It, Too). Make a very tangible, meaningful commitment to inbound marketing.”.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

JULY 22, 2013

The power of inbound marketing. Nate Silver is the ultimate inbound marketer, a guy who used “content” (his blogging and his statistical analyses of the 2008 and 2012 presidential elections) to draw an audience toward him and build awareness of his personal brand. That’s not the case with Silver.

Inbound Marketing 28

Inbound Marketing Conference Statistics Blogger 28

Content Marketing Institute

SEPTEMBER 26, 2018

By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. How does content marketing drive revenue? It starts by building a strong business case that doesn’t just directly attack people, their teams, or their budgets. Travis Stewart, Walk-Up Studio.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Hubspot

DECEMBER 31, 2010

The current ball, on duty since 2008, measures 12 feet tall, is embellished with 2,668 Waterford crystals, and has 32,256 LEDs to light its downward way. Free Download: Facebook Marketing Case Studies. Find real-life examples of how to integrate Facebook into your inbound marketing program. Too flashy for you?

Stats 28

Stats Case Study Case Studies Hubspot 28

Hubspot

AUGUST 23, 2010

No matter how creative your marketing initiative might be, if it does not result in benefits larger than the initial investment, it is worth a revision. The ROI question has now long been part of the conversation about inbound marketing , email and social media. But what is the ROI of customer evangelism? Tweet this ).

ROI 28

ROI Word of Mouth Case Studies Case Study 28

Hubspot

NOVEMBER 12, 2010

Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. Thats the worse case scenario. The best case scenario is the social media is a means for constant conversation & feedback to improve your business, government, etc. Connect with HubSpot :

Social Media 28

Social Media Media Inbound Marketing Youtube 28

Hubspot

JULY 16, 2015

In Swift's case, she's always pushing the image that she's just one of us, especially through Instagram and Tumblr. She also shocked (and, in most cases, delighted) fans by adding punny items to the official HillaryClinton.com online store, like the "Chillary Clinton" koozie and the "Grillary Clinton" apron. June 16, 2015.

Tactics 28

Tactics Planning Social Media Marketing 28

Hubspot

DECEMBER 8, 2014

First, we see an initial spike in the 2008 holiday season when the Snuggie is launched. Now this is an interesting case; And not because it was a holiday fad in 2010, but because it was so bad that it fizzled out before it even got to become a holiday fad in 2010. Inbound Marketing SEO Daily' Silly Bandz. Silly Bandz.

Product 28

Product Elasticity Wikipedia Trends 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

FEBRUARY 28, 2014

Inbound Marketing and Your School. Using inbound marketing at your private school is about creating content that is going to be found by your target parents and/or students on Google and in social media. He came across the inbound marketing book , and had his marketing "ah-ha" moment.

Paid Content 28

Paid Content Inbound Marketing Top of Funnel Work Management 28

Hubspot

MAY 10, 2018

The Hard Truth About Marketing. The year is 2008, and you're an inbound marketer at the top of her game. You blog three times a day, craft beautiful emails promoting your company's latest products, and share content relevant to your marketing personas on social media.

Top of Funnel 78

Top of Funnel Allocation Paid Search Agency Advertising Funnels 78

Biznology

SEPTEMBER 10, 2013

In many cases, the bad experiences that many agencies blame on the rudeness of the blogger is square on the agency’s shoulders. It is a case of the abuser blaming the victim, the blogger. In my case, blogger outreach, social media marketing, content marketing, and digital PR is the new SEO.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Ambal's Amusings

AUGUST 27, 2009

B2B Marketing Fundamentals Don't Change. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Eccolo Media 2008 B2B Technology Collateral Survey. B2B Lead Generation Benchmark Study 2009. Ardath Albee. Ardath Albee's Bio.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Engagio

OCTOBER 13, 2020

These firms are adopting ABM to drive growth, even as results from inbound marketing have flattened due to competition and noise. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Hubspot

JUNE 5, 2014

Well, it''s inbound marketing. only, there''s no mention of "inbound marketing." In fact, there''s only a single mention of the word "marketing" on the entire page. For a company that''s in the marketing software business, we probably should have incorporated a few more SEO best practices into the homepage.

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Engagio

OCTOBER 1, 2019

These firms are adopting ABM to drive growth, even as results from inbound marketing have flattened due to competition and noise. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85