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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace?

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LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes. Bloggers often join, for example, in order to both drive more traffic to their blogs and to connect with like-minded readers and other bloggers.

How to use social media for lead generation

B2B Lead Generation Blog

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads.     Created a LinkedIn group. The group also started a Facebook account, but found that the LinkedIn group began attracting members with the right professional backgrounds.     Modified press release strategy for blogger coverage. EST to late morning/early afternoon to accommodate West Coast bloggers. I’ve been blogging for over five years.

50 Things We Learnt About Content Marketing This Year

BuzzSumo

LinkedIn Technology Marketing Community ). LinkedIn Technology Marketing Community). 56% of leading business bloggers are hiring additional resources in the next 12 months ( Curata ). Buffer lost 50% of their social traffic this year despite being one of the top performing sites. The growth of Facebook continues to shape social sharing and website traffic. Tools.

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How can generate more targeted traffic to your blog? Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. What techniques will help you write more compelling posts?

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. So, here are some tips for using different types of social media sites for SMO.

Best of 2008: Interactive PR, Part 1

WebMarketCentral

The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success. How To Pitch To Bloggers by Pick Me!

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. Was that you?

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers. Drive traffic to these landing pages and your bounce rates will decline and conversion rate will climb.

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. Click here to read 101 Tips from 50 Small Business Bloggers. As an entrepreneur your days are probably packed with items that need your immediate attention. As a result, it becomes increasingly difficult to stay on top of things. All Rights Reserved.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Even though Kinaxis has already seen tangible results from their blogging efforts, they saw value at further increasing their blogging activities by allowing outside bloggers to post next to internal employees.  Now, in addition to articles from 18 Kinaxis employees are posts from 5 leading industry experts, further helping to drive site traffic and strengthen the positioning of Kinaxis as leaders in their industry. times increase in website traffic, 3.2 times increase in blog traffic in 2009 when compared to 2008 numbers. Louis E. Nothing.  Louis E. Kinaxis.

The State of the Blogosphere 2010

delicious b2bmarketing

This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. To begin, let’s take a look at the residence of bloggers worldwide. Almost one-half of all bloggers reside in the United States with 29% blogging in Europe. Gender Two-thirds of bloggers according to Technorati are male. If pouring, it is half full. startups.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 Still, the top 10 social networks account for nearly 80% of all social network traffic. We’re all hungry for data. hours to 6.3 hours.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc. Or do I interpret this wrong?

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Virtusa has seen successes with social media, through Twitter , LinkedIn , Facebook and its blog blog. Mobile Data Traffic To Exceed 1.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Virtusa has seen successes with social media, through Twitter , LinkedIn , Facebook and its blog blog. Learn more. Be a resource.&# 4.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' LinkedIn - LinkedIn is a business-oriented social networking site. has its own LinkedIn Today. We're talking Facebook friends.

Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Twitter tip #2: Make sure you add your Twitter URL to your LinkedIn profile. How am I doing this?

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Design in the absence of content is not design, it’s decoration.”

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

also love the way Indium presents its blogs and bloggers on its Web site. They also highlight each blogger with a head shot, bio, link to their blog and contact information. Perfect. I can subscribe, find out more about the blogger and contact them, if I’m interested. With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Throw a new white paper into it and, if you’re lucky, it gets tossed around in the vortex, throwing bits… Read more… Doug Kessler | March 12th, 2009 | 3 comments Atomizing your content: your B2B social life Web marketing used to be all about driving traffic to your website.  Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.  The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.

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Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

All you need to do is create an excel doc and add the email addresses of popular bloggers/journalists in your industry and brief description of what they cover (bonus points if you know these people well enough to do this without descriptions).  Notice all those Twitter users with 20,000+ followers but no blog/website traffic? Sample image from 2009 blogger quotes project 7. 

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. How do you drive more traffic? The focus here is definitely on quantity. Resources

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. LinkedIn - LinkedIn is a business-oriented social networking site. Quantcast - Quantcast provides website traffic and demographics for websites. On the web today, things change fast. Internet websites. for $1.65

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of companies are using LinkedIn as their primary tool to find employees. decrease in traffic.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. 2. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. That’s all you need for now. of Tiecas, Inc.

Content Creation Made Easy

Industrial Marketing Today

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Most people get writer’s block or their brains freeze up while staring at a blank screen. Resources

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. Others are sure to follow. Sparingly. But that makes the acquisition still more intriguing. billion entries.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?  It’s a great place for businesses to make relevant LinkedIn users aware of their brand. blogs.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. This one is creating moderate traffic. Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Linkedin (90). Social media and leadership. in the 1960s.