Martech

SEPTEMBER 21, 2021

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Many of our B2B and B2C clients are facing challenges now because they depend on open to confirm actions or show legitimate intent. First, a moment of silence for the open rate. Start the change today.

Open Rate 140

Open Rate Email Marketing Planning Click Rate 140

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Store buyers’ transactional information with a payments object. To do this, the association moved its entire buyer journey, including customer and purchase information, to one platform.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Parse.ly

FEBRUARY 24, 2021

Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this recap blog post will be a great resource for you and your team. . Similarly to HW, our team at Parse.ly also uses content data from Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this recap blog post will be a great resource for you and your team. . Similarly to HW, our team at Parse.ly also uses content data from Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Martech

SEPTEMBER 11, 2023

In email, for instance, maybe you’re doing a certain promotion for a day like Labor Day or have new products coming out or want to provide information on how to redesign your outdoor space. I’ve been working from home since 2008 and soon one reason people will be buying decor is they’ll be getting bored with their stuff.

Curation 115

Curation Purchase Pricing Price 115

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. Online accounted for 7% of the B2B marketing mix in 2008. 86% of B2B firms are using social media, compared to 82% of B2C outfits. Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms. This is set to reach 12% by 2013.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Rev

OCTOBER 9, 2019

While some blow off the talk as just that, we’ll never forget what surprised us in 2008. And just the company names, not personal identifying information. The same could be said for the marketplace, except instead of talk around a potential conflict, you get talk around recessions (and with some news outlets, depressions).

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

nDash

FEBRUARY 1, 2022

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. How does one inform the other? Melisse: I largely come from the B2C world, so I won’t pretend to be as in-depth as some of my colleagues would be about the B2B space.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Content Standard

MARCH 23, 2015

.” Content marketing doesn’t just impact how traditional B2B and B2C brands connect with people—it’s having a profound effect on all areas of communication. This got me wondering, how will online content help candidates connect to voters during the next election? Obama: The Political Content Marketing Pioneer.

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

accelerate agency

JULY 13, 2021

Services such as Amazon S3 launched in 2006, and 2008’s Google App Engine opened the door to PaaS (Platform as a Service) and to the idea of changing the relationship between developers/software companies and consumers. . You can separate SaaS applications into two broad categories: B2B (Business to Business) and B2C (Business to Consumer).

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. They prefer to consume information at their convenience and in their preferred format. Resources

Social Media 60

Social Media Social Marketing Media Planning 60

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Odden has gone across the globe to share his insights regarding data-informed and customer-centric marketing. This is where content marketing comes into play. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

APRIL 5, 2011

Survival of the fittest applies in business as it does in nature, and in today’s corporate environment, the evolution of buyer behavior is causing the need for both B2B and B2C companies to adapt. Buyers not only have access to more information, but information generated by other consumers, not just companies.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. That they’re not informing their customers how best to use their software? You write a lot about the importance of strategy.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Ambal's Amusings

DECEMBER 17, 2009

Google alerts pull a wide variety of information to you. I’m not alone in seeing this in both b2c (I receive membership materials from AARP and offers for Medigap insurance—hey, I’m not THAT old!) in January 2008. Several tools for prospect intelligence: Lead scoring provides real-time insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Marketing Insider Group

DECEMBER 3, 2019

People expect them to be at the forefront of innovation and a source of high-quality news and information. At the same time, they must face the challenge of simplifying complex, technical information and making it interesting and engaging. Tech companies are in somewhat of a unique position in the world of marketing.

Enterprise Management 273

Enterprise Management Work Management Marketing Management Effectiveness 273

Online Marketing Institute

NOVEMBER 8, 2010

But, as you glance at that ever-growing list, you realize a decent chunk of these examples are B2C or consumer-based organizations (with a large portion of them in the tech sector). They also highlight each blogger with a head shot, bio, link to their blog and contact information. These case studies were both informative humorous.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Target customers.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).

Lead Generation 20

Lead Generation Lead Ranking Lead Scoring B2B Thought Leadership 20

B2B Marketing Directions

AUGUST 30, 2020

Technology, data, and content are all critical components of successful B2B marketing in a world of abundant information and empowered buyers. B2C marketers have long recognized the importance of human psychology, but overall the topic has received less attention in the B2B marketing space. in B2B marketing.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

Golden Spiral

APRIL 16, 2019

What started that season, I thought, was a differentiation from B2C, and B2B. If we're talking B2C, so if you look at say the Nikes of the world, the Starbucks of the world, the Harley Davidsons of the world. So that's the B2C. It's not B2B, it's not B2C, it's H2H. Now, you're in B2B. I quickly learned that there really.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. In social media, where viewers are often creating the content, that bargain doesn't hold up.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Content Marketing Institute

NOVEMBER 19, 2017

This guide reveals this year’s top books for: Content marketing newcomers and holdouts – If you’re a newcomer to content marketing or dealing with holdout clients, management, and prospects who still need convincing , you’ll find an informed overview of the basics of content marketing and tips for getting started.

Enterprise Management 110

Enterprise Management Content Marketing Work Management Marketing Management 110

Contently

APRIL 20, 2017

It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. For many firms, the homepage is an (oft-neglected) hurricane of information. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation. ” Off the blog and onto the homepage.

Top of Funnel 120

Top of Funnel Branding Brand Identity Ad Building 120

Oktopost

MARCH 28, 2022

Luckily, since it first launched in 2008, several Hootsuite alternatives have been developed and each one offers unique advantages. While Hootsuite is a powerful tool, it’s built mainly for B2C organizations. This helps establish your expertise and become the go-to place for valuable information in your niche.

Enterprise Management 98

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 98

Outgrow

JANUARY 25, 2023

Using B2C strategies to more effectively target your B2B prospects 5. Including software, consumer services, technology, travel, and information services, Lieberman has over 30 years of expertise managing marketing teams in a range of businesses. Like an owl has an excellent overview, a nice collection of information before it takes.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. We basically take our user base, ask them a bunch of questions, and then use that data to inform our B2B audience. . . Sonja Jacob. Kristin Hillery.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

APRIL 28, 2010

I think using the information in tandem would be great to add to social media strategies. The Science of Inequality – How To Find Your Influential Social Customer » [link] by @jaybaer #B2B #B2C #CMO [link] Kelli Schmith RT @DebWeinstein: MUST Read! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. We basically take our user base, ask them a bunch of questions, and then use that data to inform our B2B audience. 30 Women Shaping B2B Tech Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Outgrow

AUGUST 26, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. Khalid El Khatib: Sure, Stack Overflow itself is a technical term an error that developers experienced, and that was the name of the community after a naming contest that was run in 2008 or 2009 when the site was launched. About our host: .

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Content Standard

OCTOBER 15, 2018

That was 2008. Perhaps that’s why, per Content Marketing Institute research, only 37 percent of B2B marketers and 38 percent of B2C marketers have a documented content strategy. A central location for communication across multiple stakeholders and external creative partners removes the informational barriers that slow production.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. &# for most business travelers, it’s also incredibly helpful.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? Research: How do people talk about your industry and who are the influencers?

Social Media 157

Social Media Media Paid Content Work Management 157