Martech

SEPTEMBER 21, 2021

20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. First, a moment of silence for the open rate.

Open Rate 134

Open Rate Email Marketing Planning Click Rate 134

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

markempa

MARCH 3, 2008

The gang at MarketingProfs put together conference that's worth checking out. no conference travel required. Marketing Expo is March 5, 2008 and you can register here. Now here's the best part.

B2B Marketing 120

B2B Marketing B2B Conference Marketing 120

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Convince & Convert

APRIL 27, 2015

jasonkeath Tweet This Content via Conference Jason Keath started Social Fresh way back in 2008 when social media was still a bit of an Internet toddler. ” In addition to consulting and training, Jason and his team put together the Social Fresh Conference. But there are those who want to dig deeper.

Social Media 153

Social Media Media Conference Social Networks 153

Convince & Convert

FEBRUARY 24, 2010

because … [link] [link] SocialMediaSentiment "6 Required Competencies for Social Organizations | Conferences and …" [link] [link] Emily B Verkruyse Amen! Despite the cold you were terrific! And thanks for the shout out on the blog. That Twitter widget is cool.

Conference 115

Conference Organization Paid Search Agency PR 115

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. She started out with managing affiliate conferences for Affiliate Force. We’re here to tell you about affiliate marketers.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Valasys

AUGUST 30, 2019

Millennials redefined the businesses & marketing technics in all spheres & were on the key focus radar of the marketers from all the sectors including the B2B industry. Nevertheless, after owning & dominating & some of them even playing the role of marketers in the B2B industry for over a decade, the millennials grew up.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Convince & Convert

JUNE 1, 2014

I Remember I remember selling my digital agency in 2005 and planning to teach at a university when my earn out concluded in 2008. I remember the simultaneous real estate and stock market collapses in 2008 putting that plan on indefinite hold, resulting in me starting a new consulting firm.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

NetLine

JULY 13, 2020

Since then, we’ve been doing a heckuva lotta Zoom calls, ON24 webinars, and virtual conference attendance. As of March 2020, the B2B publisher drove 70% of its business from live events, something they cannot expect to be true moving forward. The last event NetLine attended before things were suspended was in late February.

Peer-to-peer 59

Peer-to-peer Lead Ranking Trade Show Cost per Lead 59

Marketing Insider Group

JUNE 18, 2013

There are a bunch of slideshare decks you can use in your business, top Marketing Conferences , my favorite Marketing Quotes , Marketing Books and Blogs To Read and so much more. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Planning 100

Planning Paid Search Agency Advertising Agencies Social Media 100

Kapost

APRIL 19, 2017

Tell them how awesome they are and that you’d love to sync up after the conference. #3: I know, I know, this conference is your break from the daily writing grind, but how can you say no to so much amazing inspiration? Where: Room 2006/2008. Forrester Reveals the 7 Key Steps to Customer-Obsessed B2B Marketing.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Exo B2B

MARCH 16, 2017

I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA. Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Marketing is now overflowing with them.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

AUGUST 31, 2009

Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Brands that Tweet , December 15, 2008.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting? Spiceworks does a very good job of managing B2B communities. An annual user conference attracts thousands.

Communities 50

Communities B2B Work Management Marketing Management 50

Chris Koch

OCTOBER 30, 2009

There are two rivers of content at conferences. One is the river of planned content—the conference theme, the presentations, etc.; We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Buzz Marketing for Technology

JUNE 27, 2008

This site is a companion blog to the FASTforward conference and summit series and is sponsored by FAST. The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Supernova 2008 - Interview with Umair Haque. Conference Notes: Three Approaches to Social Computing Platforms. April 2008.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

WriteSpark

DECEMBER 16, 2008

« Conference Focuses on Making the Most of Customer References | Main. | B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. December 16, 2008 in Sales Materials | Permalink. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WebMarketCentral

JUNE 30, 2009

The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options."

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Atomic Reach

JANUARY 3, 2019

From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. Over the past 20+ years, Erika Heald has helped multiple B2B and B2C companies hone their content marketing approach. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

B2B Marketing Traction

FEBRUARY 17, 2011

I attended Chris Rollyson ‘s excellent workshop that he did for the Institute of Management Consultants’ Annual Confab Conference. In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 Chris works with global companies and government agencies to use disruptive technology for innovation.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

Adobe Experience Cloud Blog

APRIL 24, 2012

by Maria Pergolino Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right. Small conferences often need to resort to salesy presentations, less interesting venues, and bland food to keep costs in check. In 2008 I found a conference that seemed just right.

Examples 48

Examples Conference Network Marketing Marketo 48

SpotMe Blog

JUNE 13, 2023

Here are some of the most frequently asked questions to consider when evaluating pharma event management companies: Experience and Expertise Look for a company with proven experience organizing pharma events, meetings, and conferences. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

LeanData

OCTOBER 15, 2015

But the reality is that too many people working in B2B reveal themselves as socially stupid, Rowley added. That’s exactly why she’s in demand as a conference speaker. She tweeted about how dumb that tip was for someone who has been on Twitter since 2008 and has almost 28,000 followers. I say you are what you Tweet,” she said.

Social Networks 68

Social Networks Ideal Customer Profiles CAN-SPAM Twitter 68

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. On June 24th, 2008, Josh Ledgard said: I agree completely. Upcoming Events.

Social Media 100

Social Media Communities Wiki Work Management 100

Golden Spiral

APRIL 16, 2019

You brought up four key words that I think can apply to B2B tech companies. Where do B2B companies struggle with relevancy? And I started speaking at different conferences and events, and I started kind of building momentum around marketing a book, which is a very different beast. Now, you're in B2B.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing Media Planning 60

Webbiquity

FEBRUARY 9, 2021

Blogging is important because, up until 2008, more people still used offline (e.g. Online tipped over the 50% point in late 2008 and has grown every year since. For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? Gini Deitrich developed PESO model.

Paid Content 292

Paid Content Traffic Lead Ranking Blogger 292

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

LeanData

OCTOBER 15, 2015

But the reality is that too many people working in B2B reveal themselves as socially stupid, Rowley added. That’s exactly why she’s in demand as a conference speaker. She tweeted about how dumb that tip was for someone who has been on Twitter since 2008 and has almost 28,000 followers. I say you are what you Tweet,” she said.

Social Networks 40

Social Networks Ideal Customer Profiles CAN-SPAM Twitter 40

LeanData

OCTOBER 15, 2015

But the reality is that too many people working in B2B reveal themselves as socially stupid, Rowley added. That’s exactly why she’s in demand as a conference speaker. She tweeted about how dumb that tip was for someone who has been on Twitter since 2008 and has almost 28,000 followers. I say you are what you Tweet,” she said.

Social Networks 40

Social Networks Ideal Customer Profiles CAN-SPAM Twitter 40

LeanData

OCTOBER 15, 2015

But the reality is that too many people working in B2B reveal themselves as socially stupid, Rowley added. That’s exactly why she’s in demand as a conference speaker. She tweeted about how dumb that tip was for someone who has been on Twitter since 2008 and has almost 28,000 followers. I say you are what you Tweet,” she said.

Social Networks 40

Social Networks Ideal Customer Profiles CAN-SPAM Twitter 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40