Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. These start with searching for articles to analyze.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Biznology

JUNE 19, 2019

Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. In light of this surge of threats to brands, it is important to stay updated with the latest trends and new research that can provide insights to help protect (and ideally build) brands.

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Selling used to require much more manual work—planning presentations, scheduling calls, sending emails, and researching prospects. This growing trend refers to salespeople using social media to interact with prospects and customers.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Trade Press Services

MARCH 11, 2024

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Cory Sekine-Pettite: Know who you’re pitching to.

B2B Thought Leadership 107

B2B Thought Leadership Conversion B2B Thought Leadership 107

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

InsightSquared

MARCH 8, 2021

According to a report by Pew Research , women remain underrepresented in the tech industry at 25% of the workforce. I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. As the organization says , “ A challenged world is an alert world.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

B2B Marketing Savvy

SEPTEMBER 15, 2009

Sure, campaign 2008 thrust Twitter on to the public stage, but what else? A Smattering of Social Media Maturity Proof Points. A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. Adults and Social Network Websites. Lenhart, A (2009).

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. A recent Fast Company article discusses this concept and highlights OpenSim or OpenSimulator, an open-sourced network of virtual worlds created in 2007. . There has been much research on the benefits of using virtual spaces to connect with and engage users.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s understanding the difference between selling and helping.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Kevin Indig

NOVEMBER 13, 2023

Think about Growth Memo Premium as research reports you can: learn from use as case studies to get buy-in for projects evaluate companies more effectively (as an investor) If you want to sign up, stay tuned until Thursday. 26 old me would have written an emotional critique of The Verge’s article because it triggered imposter syndrome.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Hubspot

MAY 6, 2024

It was introduced in her now-famous TechCrunch article " Welcome To The Unicorn Club: Learning From Billion-Dollar Startups." Some examples of disruptive unicorns include: ByteDance (owner of TikTok), disrupted the social media industry. Reddit , a social media platform. Uber , disrupted the taxi industry.

Startups 52

Startups Marketing Management Statistics Thought Leadership 52

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Why, in this age of content marketing, social media, and digital marketing, do people still need the personal touch?

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

SmartBug Media

SEPTEMBER 27, 2019

In addition, 32 percent of the population have listened to a podcast in the past month, up from 9 percent in 2008. Don’t take this as a suggestion to abandon podcasting and stick to only blogging —there are valuable aspects of podcasting that you simply can’t get by publishing blog articles. Here’s what you should know.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. A recent Fast Company article discusses this concept and highlights OpenSim or OpenSimulator, an open-sourced network of virtual worlds created in 2007. . There has been much research on the benefits of using virtual spaces to connect with and engage users.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

Tony Zambito

NOVEMBER 15, 2010

In the article, The Design of Buyer Experience , I noted the monumental shift that is occurring in our percepts of buyer behavior and buyer strategy.    When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered. 

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 so far in 2008. Is Your Site Social Media Friendly? Exactly how helpful is online video as as search marketing tool?

Social Media 20

Social Media Web 2.0 Optimization Media 20

Onalytica B2B

NOVEMBER 14, 2017

Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. Harvard Business Review – I continually learn from and share leadership articles I read there. Location: Seattle, WA, USA.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Biznology

NOVEMBER 17, 2014

Recently, Tom Friedman wrote an article in the NY Times (11/5/14) entitled “The World is Fast,” which referred to the 3 biggest forces on the planet and how they present enormous challenges to humanity.The forces are: (1) the geo-economical impact of globalization, (2) the ecological disasters looming from mother nature (e.g.

Trends 80

Trends Brand Identity Branding Planning 80

Buzz Marketing for Technology

AUGUST 3, 2008

July 30, 2008 · No Comments. I was reading the May 2008 issue of American Libraries and the Internet Librarian column by Joseph Janes jumped out at me with the potential to be immediately useful to me at work (which is not in a library). social media. social media. August 2008. April 2008.

Youtube 100

Youtube Web 2.0 Tips Barriers 100

WebMarketCentral

SEPTEMBER 15, 2008

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. The question now is.read the article! How can you convert more clickers into buyers? technologies now mainstream? UM Finds Web 2.0 Breeding Consumers 2.0, UM Finds Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

ClearVoice

OCTOBER 18, 2018

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers. You’re your own editor.”.

Ethics 105

Ethics Blogger Copywriting Rules 105

WebMarketCentral

JULY 6, 2009

What are some of the best tools and techniques for competitive SEO research? Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. Which commonly-held beliefs about Google's algorithm are true, and which are myths?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

Contently

SEPTEMBER 16, 2016

After more than a decade as a freelance researcher at publications like Vogue, Vanity Fair, and Bon Appétit, I process information through a skeptic’s eye. My time as a researcher may be over, but I still rely on many of the same skills now that I help manage Contently’s editorial services.

Content Marketing 60

Content Marketing Work Management Marketing Management Content 60

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories."

SEO 20

SEO Best Practices Adwords Copywriting 20

Hubspot

JANUARY 21, 2019

Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities. Koehn in a 2001 article. Social media. Easier said than done, right?

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Buzz Marketing for Technology

JUNE 23, 2008

In one of those serendipitous moments that occurs so often in the blogosphere, a few days later I saw that Christy Tucker bookmarked one of Kohns articles, so I clicked through to check it out. In it, Kohn argues that research has found three impacts of emphasizing letter or number grades: Grades tend to reduce student interest in learning.

Web 2.0 100

Web 2.0 Wiki Work Management Training 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. How do you solve Social Media Tool Exhaustion? Why Weren’t We in This Article? And the more time you spend online, the more likely you are to suffer relapses. Why do you want to test the tool? To help your staff?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40