Go Beyond SEO

AUGUST 19, 2015

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Foundation of a Social Media Marketing Plan.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Martech Advisor

DECEMBER 3, 2019

In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. Content is published at an unprecedented rate now, and attention is the most precious resource, while it gets harder and harder to trust brands. The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

ClearVoice

MAY 4, 2020

There are many tools and applications available to help marketers and content creators produce more quality content, and that includes link shorteners. Let’s go back to the subject of “quality” content for a moment. The best link shortener tools allow users to: Shorten links. How is the user interface designed?

Enterprise Management 69

Enterprise Management Best Practices Pricing Price 69

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Read more: How to Assimilate Competitive benchmarking in Social Media. This blog helps you with every how-to advice about content marketing.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. One approach that many companies are finding effective is employee advocacy —letting your employees, through their own unique voices and perspectives, promote the company on social media. Internet users are savvier than ever.

Work Management 97

Work Management Service Webinar Metrics Thought Leadership 97

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

SmartBug Media

SEPTEMBER 27, 2019

Around 2004, a new beast entered the ring that goes by the name of podcasting—a free open mic medium that allows users to access digital audio files from the internet, download them to their computer or mobile device, and listen at their leisure. No way to skim content for salient information. Here’s what you should know.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

KoMarketing Associates

JANUARY 2, 2014

Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm.

Link Building 120

Link Building Tactics Ad Building B2B 120

The Lead Agency

OCTOBER 4, 2017

It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. Given each of these concepts are inter-related we will briefly touch upon artificial intelligence and deep learning throughout the article.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Buzz Marketing for Technology

JUNE 27, 2008

millennial generation. social media. user generated content. user interface. Web Content 2007. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Social Enterprise: Interview with 7thFloor Magazine. knowledge management. laptop stolen. left brain. Mac OS X Leopard.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

Our expertise was used in designing the database schema, backend programming, creating the user interface, testing and integrating the application into the current site. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? How can you generate more clicks even when your site isn't in one of the top three spots in search results? Social traffic (e.g. StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated.

SEO 20

SEO Best Practices Adwords Copywriting 20

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SnapApp

AUGUST 24, 2017

When digital marketing (and what we know today as content marketing) was still in its infancy, there was a bit of a learning curve. . Rudimentary Content Marketing Strategies in the 2000s. But for the most part, early blogging in the 2000s wasn’t nearly as objective-driven and demand generation-centric as it is today.

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. You have full control over this SEO technique since you can add, edit code and content at anytime. It automatically optimizes your titles, generates META tags and avoids the typical duplicate content found on WordPress blogs.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. Then I read this this article (cited by Stephen Downes ) about the so-called decline in literacy that is happening from people doing their reading online. As long as we persist in seeing Web 2.0

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Top pharma event management companies will help develop an impactful program, source high-caliber speakers, and ensure all content is compliant with industry regulations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Buzz Marketing for Technology

JUNE 28, 2008

Content Migration. Content Management (CMS). User name: Password: Remember me. © 2006 Prescient Digital Media. Next: Realizing your content management wishes. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Social media. Intranet Blog. Applications.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

WebMarketCentral

OCTOBER 13, 2008

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. and "Apply Your PPC Intelligence to SEO." Let the market tell you what works and what doesn't. Tweak something every day. See how it performs. If it works, keep it.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

Convince & Convert

JUNE 17, 2010

53% of Twitter users never tweet ). The Followers Per Tweet Equation Certainly, you can generate a ton of Twitter followers using any number of schemes, tricks, and other false economies. Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). Followers per tweet.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Hubspot

SEPTEMBER 10, 2015

The process begins by following several strategic areas: User Experience. You need a user experience that is as ubiquitous as your customers. How can you share a compelling advertising offer without disrupting your core user experience? In the future of media, your mobile experience needs to be impeccable. Monetization.

Cost Per Thousand 28

Cost Per Thousand Cost per Acquisition Cost per Lead Cost Per Click 28

Online Marketing Institute

MARCH 13, 2011

On a ticker tape that runs along the top of a user’s screen, it shows the last 25 visitors to a website. This basic service is free, but the user can choose to access another tool provided by the company, Demandbase Direct, that digs up contact information for specific people for a fee. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Scoop.it

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. They were the first generation to completely grow up with the internet and smartphone tech. Of course, content geared to Gen Z will differ from content created for Millennials.

Curation 77

Curation Marketing & Strategy Marketing Strategy Marketing Automation Services 77

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Yet, despite the variance in their goals, they still share a number of similarities in their approach to the social web.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129