Trending Sources

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. The amount of content on Twitter literally exploded. This is Content Shock in an intimate setting … my setting. My social media engagement level was still the same, it just became diluted. It’s simply the next opportunity for Content Shock.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

What would be like if you went into cave in 2008 and walked back into the daylight six years later? He was arrested on November 1, 2008 and sentenced to nearly 20 years in prison. At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. So much has changed.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking. What type of content is most effective?

How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Like this post?

IBM Social Computing Guidelines

Buzz Marketing for Technology

Skip to main content. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. IBM Social Computing Guidelines: Executive Summary. Content navigation.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. May 19, 2008. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. have over 10 years experience with social media and 16 years experience in enterprise computing environments. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by Julius on May 19, 2008 @ 7:16 am. Comment by Steve Woodruff on May 19, 2008 @ 7:23 am. July 2008.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Attract new sales leads through relevant content. BACKGROUND.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours.

3 Beer Brands Brewing Great Social Media Campaigns

Contently

Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. Or you can brew up a social media campaign with a flavor that’s as unique as your beer. Facebook treats Live content differently.”

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

Interesting how what is true for computer networks holds true for social networks. quality links are those based on quality content, authenticity, and trust — whether they are formed from code or over breakfast at a place down the road from Benjy’s cafe. :). September 29th, 2008 at 1:06 pm. Rubric for Social Media Expertise. Content (89). September 2008. August 2008. July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. December 10, 2007. Related.

Podcast: A new role for sales as expert content filters

B2B Lead Generation Blog

also describe how today's sales people can add value to the buying process by becoming expert content filters for prospects. It was built in collaboration with established media companies like Business Week, ZDNet and BNET. I see it as a social media site (that doesn't focus on social media) but rather looks at real meat and potatoes sales and marketing. I just had a great interview with Robin Carey, co-founder of the Customer Collective. Salespeople have become the second choice for information among buyers who'd rather just go to the Internet.

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. The Missing Link: A Cohesive Social Content Strategy. That’s a lot of content.

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The Medium.com is the message

Biznology

Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? Blogging Personal Brand 2008 Aleppo Apple Inc. and other network affiliates.

2011 Social Media Marketing Trends

Webbiquity

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Social efforts will permeate the enterprise. Metrics will mature.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. A. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

The Bamboo Project Blog

Buzz Marketing for Technology

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. October 02, 2008 in learning | Permalink. |.

Steve Nicholls on Social Media as a Crucial Component for Success

Ad Your Comment Here

<img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Today, a business is no longer sustainable without an effective social media agenda.

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. According to a Technorati study in 2008 , the blog abandonment rate is over 90%. Social Media/Web 2.0

How Food Trucks are Advancing Business with Social Media

WindMill Networking

How do gourmet food trucks use social media? This hospitality industry relies primarily on social media to spread the word and keep fans appraised of their whereabouts, and some are doing so in unique ways. Southern-California based White Rabbit Track also uses social media to advance their hospitality industry business. Kogi BBQ also goes above and beyond.

Etch A Sketch Wins, Then Loses with Social Media

Junta 42

Etch a Sketch sales are booming  from the comments, the stock price has doubled , and every major media outlet continues to talk about the historic product as Mitt Romney tries to clean up a PR mess. This is not uncommon for many consumer products, but this is a huge lost opportunity to pick up fans and followers on the social network. Case Studies Social Media etch a sketch

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Written by Josh Catone / March 4, 2008 8:06 PM. / 26 Comments. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Blastfeeds keyword filters can also be used to remix and republish blog feeds filtered for specific content -- for example, a fan site for a specific band could create a news feed from multiple general music sites that publishes only stories about that specific band. Whats Next on the Web: a ReadWriteWeb Toolkit for 2008.

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Does creating content make you dumb?

grow - Practical Marketing Solutions

Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? read someplace that only 2 percent of the people on the web are content creators. The rest are simply consumers of content. The content creator at risk. have built a successful business entirely through content.

Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured? But is it really possible to quantify the ROI or business value of content marketing efforts? 17 Key Content Marketing Metrics to Start Tracking Today by jeffbullas.com. Content ROI Is a Myth by HubSpot. What do you think?

Content Marketing Spotlight Series: A Q&A With Guy Kawasaki

Opentopic

Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing. Enchantment , and nine other books.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Thanks, Erica.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. The candidate mu.

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5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

From January 2014 to May 2015, there has been an eight-fold increase in customer complaints made on social media in the UK. And between 2008 and 2018, the US Department of Labor Statistics estimates that customer service representatives will experience the third-highest growth rate of any occupation. Social media is a petri dish for first world problems. Cheryl”.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. Media Summit -->. 2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Internet/Digital Media.

Sales & Marketing Content that Doesn’t Suck

Lead411

The real downside of the content marketing explosion is all of the noise. To combat the info overload it is important for you to narrow down your reading to only the best content. Here is a list of Sales & Marketing pros that provide quality content that is not exhausting. mostly like their conversion and SEO content. Source: New York Times. Rand Fishkin CEO @ Moz.

Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Social Media Marketing. Parenting. Fitness. Fashion & Beauty. • DIY. Personal Finance. Who is Shareaholic? Check it out !

Content Marketing Is The Only Marketing Left

B2B Marketing Insider

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. talked about how content marketing, storytelling and brand publishing are more than just buzzwords.

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. Media Summit -->. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Content Licensing.

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Slow and Steady Wins the Social Media Race

Vertical Response

Social media is growing at an impressive rate. But, while Facebook, Twitter, Instagram and LinkedIn have all proven to be important and useful arrows to have in the marketing quiver, often times businesses will make the mistake of grabbing hold of the latest social media tool and swinging wildly. Twitter was not yet a year old, but was gaining popularity. ” 2.

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100,000 Twitter followers. Now what?

grow - Practical Marketing Solutions

I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. But I recently hit 100,000 Twitter followers so I thought this would be an appropriate time for a momentary zig from the regular content on {grow} to reflect on how I am keeping up personally with what has become a social media tsunami.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

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Additional Twitter Tricks - Twhirl

PR Meets Marketing

My previous posts about Twitter: Brave New World of Media Pitching: Twitter. technorati tags: social media twitter twhirl tweetburner. tags: social media twitter twhirl tweetburner. icerocket tags: social media twitter twhirl tweetburner.   All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0

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Why Your Content Marketing Strategy Should Include Long-Form Content

Content Standard

We all remember the time not long ago when short-form content ruled. ” Later, he confirmed this claim in his 2008 study, summarizing: “On the average web page, users have time to read at most 28 percent of the words during an average visit; 20 percent is more likely.” The Advantages of Long-Form for a Content Marketing Strategy. Fall Back by Complex. Research.

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10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

Since I began blogging in July of 2008 to share with the world my advice on many things in social media, I wanted to devote this blog post to give all of you in transition the same advice that I gave my friend’s sibling as to how I would go about looking for a job in 2011.  What other job search advice would you give on utilizing social media in 2011? about.me