Martech and marketing technologists go mainstream — 3 key stats
chiefmartech
AUGUST 1, 2016
The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. 2008) and Rise of the marketing technologist (2010).
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