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Martech and marketing technologists go mainstream — 3 key stats

chiefmartech

The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. 2008) and Rise of the marketing technologist (2010).

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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

Oh boy, do I have more sales enablement stats for you. It sounds like your boss is stuck in a 2008 SEO mindset, so I’d challenge you to show your boss where this strategy is falling short. Learn your Google Analytics inside-out so that you can give your boss the full picture. It’s honestly soul-sucking. Scroll depth?

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

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How Online Sales Can Help You Grow in Hard Times

Hubspot

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Take Blockbuster, for example.

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Which Mobile Devices Do Your Visitors Use? [Google Analytics Quick Tip]

Hubspot

Marketers have been hearing this pretty regularly since 2008. With Google Analytics, of course. Below, we''ll take a look at how you can use these reports to discover stats related to mobile usage for your website(s) and help you adjust your mobile strategy. analytics' Let''s begin! Finding the Mobile Reports.

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Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The Science of Inequality – Finding Your Influential Customers Are You Treating Your Fans Like Cattle [link] REBlogGirl Great stats – my only note is that engagement is different for every brand. link] REBlogGirl Great stats – my only note is that engagement is different for every brand.