Varicent

MARCH 8, 2018

Yes, SOASTA was a web performance software that contributed a critical piece of software that has really helped to complete Akamai’s web performance portfolio. The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Zoominfo

OCTOBER 5, 2021

Featured Video: How to Ask for Help (The Right Way). Featured Video: How to Measure the Success of Your Content Marketing Campaign. Jon Loomer Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. What more needs to be said?

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Parse.ly

NOVEMBER 3, 2021

This ranges from influencing the most recent financial crisis, into the 2008 recession, all the way back to the Great Depression. As he said in his book, even if we can’t measure it or directly attribute causality, the effect of stories and narratives on economics is real and powerful. Is it trying to help you grow subscriptions?

CMS Development 52

CMS Development Ad Building Bandwidth Content 52

The Lead Agency

OCTOBER 4, 2017

In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software. However, the advent of machine-based learning has led to more advanced analytics and monitoring.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

6sense

JULY 17, 2017

It was 2008 when small home-sharing start-up Airbnb came on the scene. They need to adopt the technologies that will help them succeed in today’s digital world. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. That sounds like “real, measurable results” to me.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. Let’s see how Google Analytics can help you do just that. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

We discuss issues and trends in modern web technologies that help your organization achieve more with less. This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

JULY 22, 2008

July 8th, 2008. What I’ve realized in following the book’s simple guidelines is that drawing actually helps your brain work better. says: July 9th, 2008 at 11:21 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 3:32 pm. StartupNation Blogs.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Banks are often perceived as boring , but as far as content goes, you can help differentiate yourself by taking a calculated risk to show what your brand does,” says Oxford.

Class 98

Class Digital Asset Management Education Webinar Metrics 98

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? by Jim's Marketing Blog Though the title may sound spammy, Jim Connolly isn't hawking some bogus "Internet marketing" software here. How can you make a big splash in social media without a huge budget? Attract lots of targeted Twitter followers in a short time?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Directive Agency

JUNE 18, 2020

Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. The only way to measure growth from SaaS search marketing (and all other marketing) campaigns is revenue. For example, you are a log management software company, and you typically get 2,000 new users using a free trial per month.

Lead Ranking 59

Lead Ranking Work Management Marketing Management Marketing Qualified Leads 59

Buzz Marketing for Technology

JULY 16, 2008

Monday, July 14, 2008. The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. July 15, 2008 1:02 AM. July 15, 2008 10:35 AM.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Hubspot

MAY 23, 2017

This kind of success continues to fuel me in my mission to help agencies grow their recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Clients expect you to have expertise in the software products they've chosen.

Advertising Agencies 74

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 74

Hubspot

JANUARY 3, 2019

Internet analytics company comScore wasn’t satisfied with conversions coming from their software product pages. According to a particular study , Oprah Winfrey’s endorsement of Barack Obama during the 2008 presidential elections was responsible for Obama gaining an additional 1 million votes. 250,000 people can’t be wrong!”.

Effectiveness 75

Effectiveness Conversion Landing Pages Verticals 75

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Buzz Marketing for Technology

JUNE 27, 2008

Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Its free, easy to use, and constantly being upgraded and checked by its creator, Steve Borgatti and the folks at Analytic Technologies. 2 Introduction.

Social Networks 100

Social Networks Analysis Work Management Wiki 100

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. E-Media Summit -->. Digital Magazines. -->.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Martech Advisor

DECEMBER 6, 2019

The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. The stronger your analytical powerhouse, the more accurate is your CLV. Knowing the CLV is imperative for the business to help strategize the business in a way that retains existing customers and acquire new ones.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Salesforce Marketing Cloud

OCTOBER 17, 2023

I learned the importance of lead nurturing back in 2008. Lead nurturing strategies and tactics Best lead nurturing software and tools Use AI to reach more leads, faster See how Sales Engagement from Sales Cloud helps you advance pipeline faster with step-by-step guidance from lead to close. Why is lead nurturing important?

Sales Management 59

Sales Management Lead Nurturing Top of Funnel Lead Ranking 59

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

APRIL 28, 2010

Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. The overall concept of trying to “calculate&# (not guess) who the mass influencers are using your available data points and weighting factors, and then planning outreach specifically to them, is helpful.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Growth Hacking is a popular buzzword, but does anyone really know what it means?

Resources 100

Resources Lead Ranking Marketing Automation Services Lead Scoring 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

NuSpark Consulting

MARCH 1, 2016

In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). You’ve developed helpful articles on your blog, some whitepapers and ad e-book or two.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Engagio

OCTOBER 1, 2019

This was exciting, and really helped Marketing build credibility and respect. At many B2B firms today, Marketing is still focused on sending top-of-funnel emails, generating new business leads, and handing them to Sales like a baton pass — in fact, it’s what many teams are measured on. Hint: ABM standups help!).

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Single Grain

MAY 24, 2021

Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”. Top Tools for Audio SEO and Podcast Analytics. List Your Podcast on All Podcast Platforms (Especially Google and Apple). What Is Audio SEO?

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

ClearVoice

APRIL 15, 2019

As you may know, there are two main SEO tool subsets: Analytical / backlink tools. In last week’s #MarTechMonday post we looked at two tools that fit within the analytical and backlink building toolset, where we reviewed Majestic and Ahrefs SEO tools. Although most boast a variety of features, they are not all created equal.

Budget Programs 75

Budget Programs SEO Lead Ranking Tools 75

Webbiquity

JANUARY 4, 2022

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics. Networking is hard, even in non-pandemic times.

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Hope that helps! First – What are the objectives?

Social Media 155

Social Media Media Paid Content Work Management 155

Adobe Experience Cloud Blog

JUNE 24, 2013

The 2008 recession permanently altered how companies think about measurement. Budget cuts made it more important than ever to measure the effectiveness of marketing investments, even as highly-measurable digital channels raised the expectation for measurement across all channels. What Has Changed.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. I drew a line below it and told the 11-person, multi-departmental group in the room to help me pinpoint some of the issues that have gotten in the way of making progress on their effort to add the features and functionality at their website. says: July 11th, 2008 at 5:25 pm. says: July 11th, 2008 at 10:02 pm.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Industrial Marketing Today

OCTOBER 26, 2009

Low conversion rate — is the percent of site visitors who take a desired and measurable action. The above two web analytics are not mere statistics for your webmaster. One of the best landing pages (actually targeting several different audiences, all rolled into one) that I’ve seen is for Cisco Eos software platform.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60