Trending Sources

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. automated modeling crm marketing automation predictive analytics predictive marketing predictive modeling salespredict

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

To prevent data loss, remote sites also have automated backup access via ISDN. Participating institutions include hospitals that participate in clinical research studies, academic medical centers that perform analytical studies on blood and tissue samples, and informatics and statistics centers that develop databases and analyze data. JCMC Home. Submit. Issues. Author Index. Editors. About JCMC. Bos, N., Zimmerman, A., Olson, J., Yew, J., Yerkie, J., Dahl, E., et al. 2007). From shared databases to communities of practice: A taxonomy of collaboratories. link]. Nathan Bos. Success.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. February 24, 2008 |. February 24, 2008 |. February 24, 2008 |. March 1, 2008 |. Doug Johnson. Search. Home What’s new? Subscribe. Many U.S.

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

LeadLife released a completely rebuild version of its marketing automation system last month. The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. marketing software vendor services leadlife b2b marketing automationBack to LeadLife.

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. PPC Automation: Robots vs Humans by StraightUpSearch This post makes the case for using a real live PPC manager instead of PPC automation software.

PPC 1

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

Mongo is also fast and scalable and good for analytical processing in general. There are no standard integrations for marketing automation or CRM. On the other hand, the modeling is fully automated, while many other systems require at least some manual set-up for each new model. Sailthru was founded in 2008. marketing automation personalization predictive marketing I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products.

B2C 76

B2B Marketing Confidential: How Web 2.0 will Change Analytics.

B2B Marketing Confidential

Friday, December 05, 2008 How Web 2.0 will Change Analytics -- Part 1 By Tim Furey, CEO MarketBridge Many of the posts on this blog focus on the types of analytics companies can use to generate customer insight from data. But an interesting trend I am seeing is how companies are procurring the software and services needed to deliver rich predictive analytics. Great.

Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

Lest I comfort myself that my personal behavior is more private, another conversation with the marketing software people at SAS reminded me that they use the excellent Web behavior tracking technology of UK-based Speed-Trap to similarly monitor consumer activities. (I originally wrote about the SAS offering, called Customer Experience Analytics, when it was launched in the UK in February 2007. This may eventually involve advanced analytics to uncover subtle relationships among events and behaviors, and to calculate the optimal response in each situation.

More on Vertica

Customer Experience Matrix

On a somewhat related note, Vertica also clarified that their automated database designer—a major strength of the system—works by analyzing a set of training queries. Note also that the automated design will become trickier as the system supports more than start/snowflake schemas. wouldn’t be surprised to see some limits on the automated designs as a result. Tags: column data store columnar database analytical database I finally had a conversation with columnar database developer Vertica last week. But it’s always good to hear things straight from the source.

The Contact Washing Machine

Digital Body Language

I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. Tags: marketing automation data management data cleansing Eloqua demand generation It's a long road though, as the data we get to work with is often. terrible. Data comes in through so many sources, most of which are not controlled in any way - free-form text. Web forms, tradeshows, lists, internal systems, etc. We're then expected to use that data for analysis, segment targeting, lead scoring, etc.

SIC 2

Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. Tags: marketing software marketing automation software as a service on-demand software sales automation demand generation As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity.

Bah, Humbug: Let's Not Forget the True Meaning of On-Demand

Customer Experience Matrix

Any modeler will tell you that fully automated systems make errors that would be obvious to a knowledgeable human. That's exactly what this approach makes possible: since the process is fully automated, the incremental cost is basically zero. Tags: predictive modeling analytics tools on-demand software I was skeptical the other day about the significance of on-demand business intelligence. still am. But I’ve also been thinking about the related notion of on-demand predictive modeling. Call it the Sorcerer’s Apprentice effect. third-party databases).

Measuring Usability: A Task-Based Approach

Customer Experience Matrix

language skills, physical disabilities, etc.). I’d be more specific and add skills such as analytical or technical knowledge. For marketing automation systems in particular, I think it’s reasonable to assume that all users will be trained in the tasks they perform. Tags: marketing process software usability measurement marketing automation software selection demand generation I think we all know that the simplest practical measure of intelligence is how often someone agrees with you. Happily, Lethbridge provides additional refinement of the concepts.

How Do You Classify Demand Generation Systems?

Customer Experience Matrix

This relates to the number of channels and business activities. - As to channels: any demand generation system will generate outbound emails and Web landing pages, and send leads them to a sales automation system. Business activities can extend beyond the core demand generation functions (basically, campaign planning, content management and lead scoring) to the rest of marketing management: planning, promotion calendars, Web analytics, performance measurement, financial reporting, predictive modeling, and integration of external data. This approach has always bothered me. Indeed.

More Blathering About Demand Generation Software

Customer Experience Matrix

Quite frankly, these results baffle me, because every demand generation vendor I’ve spoken with has the ability to import data from sales automation systems. Weaknesses in campaign results reporting, external data integration and other analytics are one area of possible concern. The other four for post-purchase were: Web analytics; lead scoring flexibility; list segmentation and targeting; and ability to automate complex models. Tags: marketing software marketing automation lead management demand generation plan to write more about LucidEra next week.)

QlikView Scripts Are Powerful, Not Sexy

Customer Experience Matrix

I spent some time recently delving into QlikView ’s automation functions, which allow users to write macros to control various activities. Tags: qlikview dashboards database technology analytics tools qliktech business intelligence analysis systems These are an important and powerful part of QlikView, since they let it function as a real business application rather than a passive reporting system. But what the experience really did was clarify why QlikView is so much easier to use than traditional software. Of course, any end-user tool cuts the development cycle.

Interesting Times in The Demand Generation Space

Digital Body Language

Demand Generation essentially entails, at its core, the use of web analytics to understand prospect behaviour and intent (what we call Digital Body Language). As we close out 2008, that's where the core capabilities are in the space. I spent a bit of time this weekend reading (okay, more like skimming, I admit) a report on our recent SAS-70 audit. would be lying to call it an interesting read; detailed descriptions of our process controls, policies, and operations as a software company. But, it did get me thinking about the ongoing evolution of the Demand Generation space.

Alterian Branches Out

Customer Experience Matrix

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. The pressure that marketing automation vendors feel to expand in this manner is pretty much irresistible, as I’ve written many times before. Mapped against my five major marketing automation capabilities of planning, project management, content management, execution and analytics, Alterian provides fairly complete coverage. Similarly, it relies on integration with Omniture for Web analytics. These include 10 of the top 12 MSPs in the U.S. and 12 of the top 15 in the U.K.

Channel Management Solutions Landscape 1

B2B Marketing Confidential

Monday, October 27, 2008 Channel Management Solutions Landscape 1 Channel Management Solutions have been hot lately. Fitting firmly on the "insight" side of the equation, were the strategy /analytics / capacity planning expert for channel marketing in high-tech. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. MarketBridge.

POS 1

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And if you’re not paying attention to your analytics — you may not know it until it’s too late. . Google Analytics on your blog is step 1 for tracking (other tools work too, but this is a good gut check if your company uses it). good workaround if you don’t have access to analytics or Webmaster Tools. But… you just broke part of your lead gen machine. Maybe not.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And if you’re not paying attention to your analytics — you may not know it until it’s too late. . Google Analytics on your blog is step 1 for tracking (other tools work too, but this is a good gut check if your company uses it). good workaround if you don’t have access to analytics or Webmaster Tools. But… you just broke part of your lead gen machine. Maybe not.

Comparing Demand Generation Systems

Customer Experience Matrix

Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. Automated followup: automatically respond to inquiries. Research on the new Guide is proceeding nicely (thanks for asking), and should be wrapped up by the end of next week. This means I have to nail down how I’ll present the results. In my last post on the topic, I was thinking in terms of defining user types. This is a pretty common method for serious technology evaluations. Please let me know if you would suggest any changes.

ECR (Efficient Customer Response) or Collaborative Channel.

B2B Marketing Confidential

Monday, November 03, 2008 ECR (Efficient Customer Response) or Collaborative Channel Marketing Applied to Tech Marketing ECR or "Efficient Customer Response" came to the forefront of the consumer channel model in 1992 / 1993. This obviously demands significant technology investment and automation of core marketing processes. Companies are doing this today. Supply side management.

Email Tips for the New Year Part I

Anything Goes Marketing

This is also easy to do by examining the search terms from your analytics program. This process can be automated by creating a program that sends 2-3 emails over a 3 week period with the offer described above. Various E-mail Tips from MarketingSherpa' Marketing Wisdom Report I've read through MarketingSherpa's " Marketing Wisdom for 2008 " which includes 101 real life marketing stories and lessons learned. Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. Chad H.

Oh, the Irony! Do Demand Generation Vendors Have A Sound Marketing Strategy?

Customer Experience Matrix

Their function lists usually sound pretty much alike: outbound email campaigns to generate leads; Web landing pages to capture responses; lead scoring to determine how to treat them; multi-step email campaigns to nurture them; integration with sales automation systems; and analytics to track the results. The generic approach may also reflect the origins of many vendors in technologies like Web analytics and email campaigns, which themselves have not fragmented into vertical specialties. This is what happened with sales automation software. Enjoy your weekend.

Lead management software becoming a hot topic

B2B Lead Generation Blog

The need to better manage leads and inquires has given rise to a slew of new software companies offering a variety of lead management or marketing automation solutions. ” They are: Web analytics. Marketing automation. With that said, I think it is important to realize that lead management software and marketing automation tools are only one part of an effective process. What do you do with leads or inquires once you generate them? The ones that aren't qualified yet (but are a fit) you put into a lead nurturing process. Database services. Here's what I've learned.

For Behavior Detection, Simple Triggers May Do the Trick

Customer Experience Matrix

This type of behavioral targeting relies heavily on automated models that find correlations between the a relatively small amount of data and subsequent choices. What’s important is not that sophisticated analytics can uncover subtle relationships, but that access to detailed data exposes behavior which was previously hidden. The process can never be fully automated because the trigger definitions themselves will come from humans who perceive new opportunities. But it should be as automated as possible so the company can test new ideas as conditions change over time.

The Limits of On-Demand Business Intelligence

Customer Experience Matrix

This brings us back to the analytical databases and appliances I’ve been writing about recently : Alterian , Vertica , ParAccel , QlikView , Netezza and so on. If there is an issue in this area, it’s that SQL-based analytical databases don’t usually include an end-user access tool. Apparently I'm not the only person to notice this: some of the analytical vendors are now developing partnerships with access tool vendors. I had an email yesterday from Blink Logic , which offers on-demand business intelligence.

Denodo Helps Mesh Enterprise Data

Customer Experience Matrix

This is the fundamental reason I spend so much time on database technology (to manage all that data), analytics (to make sense of it) and marketing automation (to do something useful with it). Every now and then you read something along the lines of “more words will be published in the next 30 minutes than in the whole of human history up to the battle of Lepanto ”. Whether this is literally true or not (and who could know?), there is certainly more data sloshing around than ever. Since the answers are still being discovered, it’s worth lots of attention.

PKM and the Organization - Pollard

Buzz Marketing for Technology

We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. And CEOs of many organizations, having studied the lessons of Enron, 9/11, Katrina and the Flu, have a nagging feeling that, no matter how great the cost of investing in KM may be, the cost of not knowing is even greater: What most organizations essentially did with KM was automate existing information processes. Well-designed, automated people-finding applications and directories.

Aprimo 8.0 Puts a New Face on Campaign Management

Customer Experience Matrix

Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. Aprimo, if you’re not familiar with them, is a bit different from the other marketing automation companies because its has always focused on marketing administration—that is, planning, budgeting, project management and marketing asset management. The analytical enhancements are important but don’t require much description. Now I have my answers, so now you get your post. The company’s most recent major release is 8.0, The 8.0

Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Modern B2B Marketing

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. 1. Whether you are building a brand, managing direct marketing or driving leads for a large technology firm's sales team, you must in today's landscape understand: Analytics. This is another benefit of the new marketing automation. It's almost always analytics. Never stop learning!

Agencies Under Pressure to be More Digital

Act-On

And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts. The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. Marketing has changed more in the past five years than in the past 50. over 2015.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).