Industrial Marketing Today

JUNE 15, 2010

Of course, I could have tried using scare tactics by saying, “If you think hiring professionals is expensive, try hiring amateurs” but today’s industrial and B2B marketers are too smart and resourceful to fall for that line. Copyright © 2010 Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Convince & Convert

MAY 13, 2016

Of course, while designs that are simple on the surface can be effective, they carry the risk of being boring. Good examples of successful logos with high propositional density are the logos for the 2008 Obama presidential campaign and the Apple logo. Adding in layers of meaning to a design can lessen this risk. The Power of Curves.

Design 111

Design Paid Search Agency Trigger Marketing Social Media 111

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. Copyright © 2010 Tiecas, Inc. You’ll receive your first issue immediately even if it is 2:00AM on a weekend.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

APRIL 30, 2010

If a nurturing program has run its course and the content wasn’t publicly available, create a place for it on your website. Copyright © 2010 Tiecas, Inc. For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take?

Planning 60

Planning B2B Marketing Emarketing B2B 60

Marketing Insider Group

OCTOBER 21, 2015

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M respectively) but are considered “social media” players by the industry. Methodology: Content Marketing Technology Startups Considered.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Convince & Convert

AUGUST 16, 2010

And of course, I’d never share your email address (frankly, I don’t even know where to find it without help from my assistant, Jess ) Thanks as always for your tremendous support of me and my work here at Convince & Convert , and elsewhere. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

AUGUST 14, 2011

Also you’re right of course – social is for more than ‘generating leads.’ Revenue is the most needed one now, hence my addressing it here. link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking). Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

JANUARY 11, 2011

Of course, today, the web is considered traditional media and social media is now that new ‘fad.’ Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Of course, today, the web is considered traditional media and social media is now that new ‘fad.’ Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Hubspot

APRIL 3, 2017

Dress up as a Postmates delivery courier to personally deliver donuts to the companies he admired -- with his resume attached, of course. was jobless and discouraged post-graduation due to the 2008 market crash," Biedrzycki said. "My His solution? Did the video really help Biedrzycki break into the industry? "

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

Hubspot

FEBRUARY 23, 2017

Of course, this is a very brief history -- and several social networks were launched and forgotten during this timeline. Touted as “ Myspace for boomers ,” it set age restrictions that prevented anyone under the age of 50 from joining-- however, the age restriction was lowered to 40 in 2008. Source: Wayback Machine. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Convince & Convert

SEPTEMBER 14, 2010

And of course product improvement ideas are important. Of course, *I* have an app for all that. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. Since April, 2010 Western River has collected more than 1,100 of these customer stories.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JUNE 24, 2010

Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. Your social media strategy should do this too. Any thoughts?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. To me, Option 3 is a little too orange (and I like orange). link] Jan Schwartz I like the image in option 2 and the banner colors, but a little lighter, in option 3.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Hubspot

DECEMBER 8, 2014

Those experts, of course, were right. First, we see an initial spike in the 2008 holiday season when the Snuggie is launched. According the Huffington Post , it only took until 2010 for 25 million Americans to have Snuggies. And of course, that number has only grown. Everybody and their dog has a freakin’ Snuggie.

Product 28

Product Elasticity Wikipedia Trends 28

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

MAY 5, 2010

John & Partners is evaluating other communities that they could build and manage, and of course they are now confident in their ability to sell community construction and oversight to their clients. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Hubspot

JANUARY 25, 2023

Of course, the thrills of creating an effective business, working on your own terms, and enjoying financial freedom are rewarding. Tom Preston-Werner, Chris Wanstrath, and PJ Hyett founded GitHub in 2008 and funded it for four years. As of 2019, 64% of unicorns that IPO-ed since 2010 are unprofitable, according to TechCrunch.

Validation 44

Validation Enterprise Management Work Management Paid Search Agency 44

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Of course, this isn’t entirely an either/or scenario. And of course, how many followers will become customers. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. link] jaybaer Of course it's better to do something rather than nothing.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

JULY 11, 2018

s 2008 study examined students in a collegiate debate tournament. Sheldon, Ames, and Dunning explored emotional intelligence in relation to the Dunning Kruger effect in their 2010 study. You could also offer workplace learning courses. Let’s look at three examples now. Example One: Debate Skills. Ehrlinger et al.’s

Lead Scoring 74

Lead Scoring Lead Ranking Effectiveness Work Management 74

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. Of course, you need to have a solid site first. Of course, that's another post. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Your LInkedin page. Your blog, naturally. Maybe others disagree?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 28, 2010

Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. 5 Ways to Turn Helpfulness Into Marketing Greatness* [link] RT @jaybaer: [link] Maark Find and show how you can be helpful. Helpfulness = great marketing success. Provide awesome content, always be helpful.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 15, 2010

Of course, content alone is not the answer. Of course you are dead on (how could I think differently). Your potential customers have questions about your company, your products, your services, your competitors. Content without community, without approachability, without humanization and kinship is ineffective. Thanks for the homework~!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

AUGUST 11, 2010

Of course it would have been nice if you had picked Iowa- we have a pretty great social media scene around Des Moines- but I'm always amped when someone lands in “fly over country&# on purpose! No idea what a Hoosier is. Decided to find out first-hand. Want to cheer for a historically mediocre college football team.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 13, 2010

Of course, I went around collecting autographs from then greats (and ultimately Masters Green Jacket wearers) Sam Snead and Gary Player. All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. Thanks for reading.Dan. danperez Wow! Did I just write all that?!

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Facebook is kind of my girlfriend/sister haven, except for my Page of course, which is a bit more business like. But mostly, they are other women (all ages).

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Sessions start October 5. Go to [link] to save 50% for a limited time. Are you ready to add some “Why&# to your “How&# ? link] Social Media Strategy | Afrinnovator.com [.] I love this presentation by Jason Beer (and the corresponding blog post): [.] link] Crushing the Myth of B2B Social Media [.] in social media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

AUGUST 10, 2010

Of course not. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. Social media publicly exposes how broken a brand's existing customer service channels are.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 28, 2010

Of course lawyers won't let you say “hurricane proof&# – but they are. Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149