Industrial Marketing Today

JULY 23, 2010

Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

The ROI Guy

FEBRUARY 12, 2010

Rich internet applications (RIAs) such as on-line interactive assessment tools, ROI calculators, and TCO comparisons are important elements of such campaigns. The results indicate that content marketing is being used to establish new connections with buyers: • Content marketing now comprises 33% of the total marketing budget (29% in 2008).

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Convince & Convert

SEPTEMBER 22, 2010

link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. that I love when you blog about email marketing.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

The ROI Guy

SEPTEMBER 29, 2010

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. The company said that percentage has dropped even more in its current fiscal year, which ends Sept.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Martech Advisor

DECEMBER 6, 2019

It shows a comparison between the customer’s revenue value and the predicted customer lifespan and helps understand a reasonable cost per acquisition. For example, did you know that Facebook turned profitable in 2009? CLV, however, is different from customer profitability (CP).

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JULY 19, 2012

via performance benchmarking, peer comparisons and the benefits and value in change, · “Why You?” Challenge - Leveraging this content, Alinean’s tools challenge the buyer to justify · “Why Change?” via quantifying the Cost of Doing Nothing, · “Why Now?”

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Convince & Convert

JUNE 24, 2010

Interesting read and comparison. Interesting read and comparison. I divinity see some comparison between infomercials and social media, but more on the experience side. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Chris Baldwin Jay, Have you not been sleeping lately?

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

The ROI Guy

FEBRUARY 11, 2009

The pain and risks vs. reward for Vista upgrade just pales in comparison to other cost savings projects in the data center like server / storage virtualization and systems management consolidation. But that was back in June of 2008 before the meltdown. And when you have less to spend, you want to get more for less.

Marketing Management 40

Marketing Management Paid Search Agency Planning Budget Programs 40

readwrite

JANUARY 15, 2009

Although there are price comparisons apps aplenty and Amazon’s app of course, several brick-and-mortar operations are still missing from the store. Clearly, the app was launched just the for holiday shopping season as it came out in November, 2008. We hope in 2009 we’ll begin to see more. Circuit City? Grocery store?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Paper 40

Hubspot

APRIL 17, 2013

manufacturing isn’t known for offering the best prices for high volume, small plastic parts in comparison to competitors in other countries. The campaign started in 2009, and by 2012, tourist traffic at Iceland''s Keflavik International Airport broke records, with 2.4 What gives? The results?

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. But, I’m not sure that’s a good comparison. But, I’m not sure that’s a good comparison.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison. However, I couldn't disagree with you more on your solution provider comparison matrix. From your comparison, it looks like you don't favor Spiral 16.

Social Media 155

Social Media Media Paid Content Work Management 155

Buzz Marketing for Technology

JUNE 27, 2008

Written by Bernard Lunn / May 21, 2008 11:15 AM. / 2008 Web Predictions. Posted by: Paul Tran | May 21, 2008 12:32 PM. Posted by: Jeroen de Miranda | May 21, 2008 1:33 PM. Posted by: Jeremy Lundberg - DLC-Solutions.com | May 21, 2008 1:37 PM. Posted by: JC Cameron | May 21, 2008 1:38 PM. RWW Daily by Email.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

JUNE 3, 2010

I think the banks/financial institutions should be included in your comparison. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. A sorry WOULD help but at this point, BP is way too ahead in terms of bad PR for it to make any difference. Fawn Thanks Jay. You are exactly on point here.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. In comparison, Twitter is a piece of cake. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Every week. I built my network on chicken appetizers and Bud Light.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 15, 2010

Comparisons with other products in the category. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Previously, content about Kodak products would have been created by the media. Photography magazines. Gizmodo and other tech blogs. All rights reserved.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Eccolo Media 2008 B2B Technology Collateral Survey. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. When comparing the group of 25-35 year olds in 2008 to 2010 – the % change is only 16% – not 25%. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Hubspot

MARCH 25, 2016

Rowling: “The Fringe Benefits of Failure, and the Importance of Imagination” (2008). Rowling's 2008 Harvard commencement speech, the Harry Potter author explored how two phenomena -- failure and imagination -- can be crucial to success. 6) Ellen DeGeneres: Tulane University Commencement Speech (2009). Stay foolish.".

Best Practices 28

Best Practices Class Creativity Comparison 28

Outgrow

JANUARY 25, 2023

So, you know, when, HubSpot launched inbound back in 2008, I was a very big fan of the inbound approach, and I was very bullish on the idea that this could potentially change the way marketers market and it would become the de facto approach. Like, go get me more leads. Like, it’s not gonna work.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Convince & Convert

SEPTEMBER 1, 2010

Excellent comparison to A/B and multivariate testing, too. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But yet, companies want a step-by-step social media playbook from some other company that they can magically replicate. link] jaybaer I love your post. Great, great stuff. All rights reserved.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

JULY 22, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

JULY 8, 2010

March 2009. October 2009. Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. services like Twitter, Pownce & Jaiku.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It’s about behavior.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Cool, and a difference-maker, but not 100% transformative. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. All rights reserved.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

JUNE 30, 2010

[link] [I like that interactive infograph] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. link] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. Are you among them? All rights reserved.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Webbiquity

SEPTEMBER 8, 2010

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

The ROI Guy

SEPTEMBER 10, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. for 2009, showing that a spending recovery is in place, but marginally.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Convince & Convert

APRIL 27, 2010

I don't fly a lot, but I've been on US Air in recent years; and that is the only airline (in comparison to American, JetBlue, and Southwest) that employs older white males as attendants and not younger women. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

JUNE 28, 2010

If it doesn't look good in comparison to the other ideas on your chart, that's a bad sign. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Hubert Sawyers III RT @brett: Why You Should Use a Content Rationale Report [link] (via @jaybaer @shannonpaul) [link] Ian Greenleigh Very cool.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Twitter 145

Twitter CRM Business Paid Search Agency 145