The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. Happy salary negotiation! United States License.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Convince & Convert

JULY 2, 2014

Dominos took its customers’ feedback in stride when it launched a new pizza recipe in 2009. One way to do this is through challenge comparisons. If that’s what people truly think about your brand, consider the criticism as constructive action steps for improvement.

Paid Search Agency 142

Paid Search Agency Branding Brand Identity Social Media 142

nDash

SEPTEMBER 30, 2021

When comparing the relevance of Quora and Medium, some may feel the two are too different for such a comparison. Quora: Founded in 2009, Quora is a question and answer-based website where users search for and obtain information. That’s not to say Medium doesn’t have experts—they’re there and ready to share knowledge.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

Adobe Experience Cloud Blog

MARCH 9, 2020

For this comparison, we will treat each website on the internet as its own functioning country. Since 2009, search advertising spending worldwide has increased from $26.7B A high-performing economy is usually a result of its ability to produce and sell quality goods and services, funneling high volumes of money back into the economy.

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. What is the relevance of social media for B2B? Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Almost ten years… It’s an eternity in our post 2.0

Social Media 53

Social Media Emarketing Forrester Media 53

Unbounce

DECEMBER 13, 2018

And here’s a comparison of the three ad formats: Google’s expanded text ads give you more space to connect with prospects. See for yourself how the three types of ads look in a side-by-side comparison: An example of how these ads appear in the search results. Google introduced the first extension—sitelinks—way back in 2009.

Ads 111

Ads Google Mobile Advertising Clickthrough 111

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. in 2009 to 8% in 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

nDash

NOVEMBER 13, 2018

The original goldfish comparison came from a Microsoft study that was covered by major news outlets like the New York Times, Time Magazine, USA Today, The Guardian, and others. Even back in 2009, Copyblogger’s Sonia Simone was questioning whether or not writing was obsolete. Give your audience more credit than goldfish.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

LeadSloth

OCTOBER 26, 2010

For instance, is it about thought leadership or feature comparisons? In 2009, Lisa was recognized as one of the top five “Most Influential People” in sales lead management. Relevant content is not just about the content the user cares about, but also what is important to them at the phase of the buying cycle they are in.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

Sana Commerce

DECEMBER 13, 2021

Get a full comparison breakdown of different e-commerce solutions for your business. Since opening shop in 2009, he has gone on to amass over 70 industry awards and mentions for his work. See e-commerce solutions side-by-side. Learn more. Personalize with high-quality photos. Let us know in the comments or write about it yourself!

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

Get a full comparison breakdown of different e-commerce solutions for your business. Since opening shop in 2009, he has gone on to amass over 70 industry awards and mentions for his work. See e-commerce solutions side-by-side. Learn more. Personalize with high-quality photos. Let us know in the comments or write about it yourself!

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Vidyard

JULY 4, 2019

That gap in adoption has remained due to: Increasing regulations Increasing penalties due to non-compliance ( regulators have imposed $342 billion in fines on banks for misconduct since 2009) Lack of compliance controls to cost-effectively review and supervise video content.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

markempa

JUNE 26, 2006

« Podcast: Duct Tape meets Lead Generation for the Complex Sale | Main | Podcast: Interview on the Cullinane & Green Report » Direct mail for the complex sale that really works With the proliferation of e-mail and its resulting abuses, direct mail has become almost a novel approach by comparison.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Convince & Convert

JANUARY 11, 2011

Perhaps the best study on the subject – from GroupM in 2009 – found that consumers exposed to a brand in social media are subsequently 2.8 How many links do you have, in comparison to your competitors? In many ways, social media and your other marketing efforts create demand, which is then harvested via searches.

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Customer Experience Matrix

JULY 8, 2009

Infusionsoft and Genius.com also rank very highly, but they serve broader markets (small business and salespeople, respectively) so a direct comparison with pure-play demand generation vendors may not be appropriate. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Vidyard

JULY 9, 2019

That gap in adoption has remained due to: Increasing regulations Increasing penalties due to non-compliance ( regulators have imposed $342 billion in fines on banks for misconduct since 2009) Lack of compliance controls to cost-effectively review and supervise video content.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ).

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Bannerflow

SEPTEMBER 20, 2018

In 2009 Alibaba began a campaign to focus on the fictional holiday and as a result, its sales have skyrocketed year on year. In comparison, Estee Lauder has been far more successful. Singles’ Day, or 11.11, is known across East-Asia as the day to celebrate singletons as well as incredible discounts. ASOS launched its own.cn

Planning 58

Planning Mobile Advertising Work Management eCommerce 58

Webbiquity

AUGUST 29, 2011

Solution Toolbox provides their own comparison of their system to Squarespace and LightCMS , but take it with a grain of salt; it’s biased in their favor of course and some of the specifics are out of date (for example, Squarespace now includes a forms-builder). The site is a bit cheesy, but the functionality of the tool is solid.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Industrial Marketing Today

JULY 23, 2010

Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 22, 2010

link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. that I love when you blog about email marketing.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Adobe Experience Cloud Blog

MARCH 23, 2011

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Porch Group Media

MAY 21, 2019

80% of buyers used their mobiles inside a store for product reviews, price comparison and alternative options and other store locations. Google’s first ever tweet was sent in 2009. LinkedIn). A slow page can result in a 97% mobile shopping cart abandonment. Mobile-influenced offline spending was more than $1 Trillion. Biznessapps).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 12, 2010

Rich internet applications (RIAs) such as on-line interactive assessment tools, ROI calculators, and TCO comparisons are important elements of such campaigns. o For 2010, 59% of marketing professionals surveyed plan to increase their spending on content initiatives (as compared to 56% in 2009 and 42% in 2008).

Budget Management 40

Budget Management Spending Planning Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Contently

MAY 11, 2016

And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. Considering the company’s co-founder, Josh Kushner, was responsible for funding companies like Warby Parker and Instagram, the comparison might not be far off.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line?

Paper 40

Paper Best Practices RSS Landing Pages 40

Martech

JUNE 12, 2023

This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems. By comparison, connected TV revenue this year is estimated to come in at $25.9 Global digital ad spending will “only” increase at 8.4% in 2023, according to a GroupM report out today. drop from last year.

Spending 105

Spending Ads Forecasting Television marketing 105

The ROI Guy

SEPTEMBER 29, 2010

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

WebMarketCentral

NOVEMBER 2, 2009

While it isn't necessarily cheap, it's inexpensive in comparison to most other types of online marketing and advertising programs, and nothing is more effective at drawing targeted website traffic at the time prospects are looking. Where else should scarce dollars be allocated?

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40