B2B Marketing Directions
FEBRUARY 26, 2023
Last month, I wrote an article here arguing that, to achieve success in 2023 and beyond, marketers will need to be adept at leveraging both the capabilities of technology and data science, and the principles of behavioral science describing how people make decisions.
Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. in January 2008. Related Articles. What was your "Aha" moment in 2009? Read on to get their insights. MarketingSherpa.
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KoMarketing Associates
FEBRUARY 21, 2012
There are endless amounts of books, blogs and articles that answer this question, but to suit the visual learners, we’ve compiled a list of videos that answer the question, “What is SEO?”. Year : 2008. Year : 2009. Year : 2009. Year : 2008. Year : 2008. What Is Search Engine Optimization / SEO. Length : 1.5
Customer Experience Matrix
NOVEMBER 19, 2010
million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. The table below throws in a reasonable guess for 2008 as well. million in 2009 and $21 million in 2010. million total.
B2B Marketing Directions
OCTOBER 1, 2022
Growing fears of an economic downturn have dominated the business media for the past several months, and these concerns have also spawned a boatload of articles and blog posts about how companies should manage marketing in a recession. This step is essential for two reasons. First, recessions are not one-size-fits-all even at the macro level.
Writing on the Web
JANUARY 19, 2012
Although it’s a bit dated, a tried and true review of some sophisticated blog writing concepts is Sonia Simone’s review of the best of Copyblogger for 2008. (I warned you, it’s a bit dated, but the concepts are proven and stand the test of time.). Related posts: A Checklist for 2009 Content Marketing Plans.
The Effective Marketer
MAY 10, 2010
A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.
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