markempa

JUNE 29, 2007

« Online Lead Generation and Management Strategies that Get Results | Main | Off-Topic: On Selling Ideas in 1776 » Podcast: Interview with MarketingSherpas Anne Holland Would you like some inspiration or some fresh ideas for your marketing and lead generation strategy? Very useful stuff. Very useful stuff.

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markempa

JULY 16, 2007

BtoB Magazine: Effective search strategies July 16, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Inquiry management and search marketing strategy : » Moving from Monologue to Dialogue. This post from the B2B Lead Generation Blog caught my eye for some reason.

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markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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Lead Generation Generation B2B Thought Leadership Leads 120

Vidyard

MARCH 22, 2017

Most sales teams exist with a certain amount of automation. But when it takes 6 to 8 touches to generate a really viable sales lead (up from 3.7 in 2007 ) then knowing which prospects your team should be applying the efforts to is critical.

Video Marketing 93

Video Marketing Leads Lead Marketing Qualified Leads 93

Golden Spiral

APRIL 1, 2022

Fill the funnel with a lot of sales leads, then move on to ultimately reach a narrow, well-defined goal. It’s like catnip for sales and marketing teams. Like different sections of an orchestra, marketing and sales should work interdependently to produce a company that’s poised for growth. Think Beyond the Funnel.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Biznology

DECEMBER 22, 2014

(source: Social Media and Sales Quota Survey). of sales people who report using social media state that they spend less than 10% of their selling time using social media (source: Social Media and Sales Quota Survey). 50% of identified sales leads are not ready to buy (source: Gleanster ).

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Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

markempa

JANUARY 24, 2007

MB) January 24, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Podcast: Use Feedback to Boost Lead Generation : » B2B Lead Generation Blog from wagg.it Listen to podcast now (MP3 16:55 min 5.5 It is import. Now what do you do? You’re not alone.

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markempa

AUGUST 24, 2007

I could hear his frustration when he said, "But we are still unable to close-the-loop and measure ROI on most of the sales leads we pass to sales." " I asked him where he thought the breakdown was happening and he said, "my sales team. They dont update the CRM so I cant get the reports I need.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

APRIL 5, 2007

Our first interactive show will be on lead generation via podcasts. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Our first interactive show will be on lead generation via podcasts.

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Online Marketing Institute

NOVEMBER 4, 2010

Without these two critical elements in place, even the best planned content syndication program can meet with sales apathy and disappointing results. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

AUGUST 29, 2007

Do you think a typical marketer or sales person (who isnt a good “networker” already) can build relationships and generate sales leads for their company from a social networking tool? Heres my question… If you use social networking tools, Id love to get your input. Why or why not? And if not, should you start?

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markempa

JUNE 8, 2007

The book was officially released on June 4, 2007. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row. Congrats David!

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markempa

JULY 9, 2007

« Off-Topic: On Selling Ideas in 1776 | Main | Inquiry management and search marketing strategy » Early Stage Leads are too important for Sales People Alone The management of sales leads is critical to generating Return on Marketing Investment. He just wrote (round two) and I think its worth checking out.

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markempa

MAY 8, 2007

Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Their write up is quite glowing (aw-shucks) and its fun to be recognized. And, Im even getting a cool t-shirt to boot. Thanks TypePad !

Lead Generation 120

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markempa

MAY 9, 2007

On June 6th, I’m doing a webcast on a multimodal approach to lead nurturing as part of ON24s Wednesday Webcast with Experts Series. I hope you can make it. Register here. companys focus.

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Lead Generation Lead Nurturing ROI Generation 120

markempa

APRIL 18, 2007

As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability. recent exchange he had with Brian Carroll on his B2B Lead Gene. recent exchange he had with Brian Carroll on his B2B Lead Gene.

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Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Biznology

JANUARY 6, 2016

Jim Obermayer, founder of the Sales Lead Management Association. I’ve known Jim for years as a consultant and author specializing in lead management—a generally under-appreciated subject that Jim uniquely understood to be a critical success factor in business selling. We are lucky to have them.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

markempa

SEPTEMBER 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

NOVEMBER 1, 2006

« Targeting Your B2B Lead Generation | Main | Podcast: Tradeshow and Event Marketing with Ruth Stevens » Target Marketing: What’s a Lead? Many marketers believe generating more sales leads is the key to hitting revenue targets. That’s not always true. That’s not always true.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

JUNE 14, 2007

Brian Carroll, on his B2B Lead Generation blog, writes that social media favors trendy marketing mediums because they are easier to link to and popular. Read More] Tracked on June 20, 2007 at 10:50 AM Comments Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz?

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markempa

MARCH 30, 2007

« Webcast: How to Precisely Define a "Lead" Before Marketing Begins | Main | On building targeted lists for B2B Lead Generation Programs » Now Announcing the "Start With A Lead" Podcast Show I am pleased to announce that Ill be hosting a new podcast show called "Start with a Lead" debuting in April.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Outgrow

FEBRUARY 25, 2021

Result: a 300% increase in monthly sales leads. In fact, Twitter did something similar back in 2007 at the SXSW conference. Source: Gr8Fires. And so, they installed an exit popup that offered an installation calculator for free in exchange for an email address. Source: Robbie Richards.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

markempa

FEBRUARY 28, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Again, its not the car. Its the crew and driver.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MARCH 6, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thank you to ON24 Inc.

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Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

MAY 13, 2007

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. Bryan replies, "So many companies are still scraping the bottom end of their sales funnel while many potential prospects are left unsold.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

AUGUST 16, 2007

And Ive got a lot of great feedback and questions. You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event.

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Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

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markempa

JUNE 28, 2007

Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 22, 2006

Brian Carroll at B2b Lead Generation links to an article at MarketingProfs titled: Five Proven Ways to Waste Money with Pay-Per-Click-Advertising (free regn required).

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

JANUARY 23, 2007

If youre a small business owner (or plan to be one in the future) youll want to put this book on your reading list. It’s great. If you decide to get a copy, you should check out his bonus offers. Ill be posting my Amazon review soon.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? What new features should you get familiar with?

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Linkedin Tactics Tips Work Management 100

Ambal's Amusings

MARCH 18, 2010

The John Chambers Telepresence Video: In 2007, Cisco’s CEO unleashed telepresence (essentially video conferencing) on the world in a video that I and millions of others saw on YouTube. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

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Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

markempa

JULY 7, 2006

I define closed-loop feedback as the principle of eliciting a continuous flow of pertinent information from the sales team that tracks each qualified lead from start to end, whether to sales close or to rejection. Also, their close rate on sales leads has increased by 500 percent since they kicked off the program.

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markempa

MAY 18, 2007

Arrange your compensation so there’s a shared accountability around lead generation. Close-the-loop on each sales lead being generated. Integrate sales and marketing activity by using the same database or CRM system. I’m wondering what you do in your company to foster better sales and marketing collaboration?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Ranking 120

markempa

APRIL 19, 2007

Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

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Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 17, 2007

You might also find value in my recent webinar on lead nurturing relevant. Do you have any other lead nurturing content ideas that youd like to share? This is by no means a comprehensive list of ideas but it should get you started.

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Lead Nurturing Lead Generation Tactics Lead Ranking 120

markempa

DECEMBER 6, 2006

Read More] Tracked on February 07, 2007 at 10:39 AM Comments Where do Your Email Newsletters go? from From the Innovators Desk I know that we can get a lot of information from newsletters, but it is a pretty cumbersome way to get our information.

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