Buzz Marketing for Technology

JUNE 27, 2008

Blogs and more instantaneous tools such as Twitter both provide us with far broader inputs than we had before, and also a ready output for what we have processed from these vast information inputs. Future of Media Report 2007. Trend map 2007+. SAP White Paper: Service Delivery Innovation. December 2007 (17).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

May 2, 2007 at 2:45 pm. · December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

WriteSpark

AUGUST 19, 2008

White Papers. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Twitter Updates. follow me on Twitter. White Paper Writer.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Twitter Click Here to follow me on Twitter.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Marketing Insider Group

AUGUST 26, 2015

Back in 2007, I joined SAP to run an online lead generation program. My instinct was to get new leads through thought leadership content , research reports and white papers focused on the buyers in our space. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Don’t Believe Me?

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 132

Social Media Paid Search Agency Media Skype 132

Buzz Marketing for Technology

JUNE 27, 2008

December 2007. November 2007. October 2007. September 2007. research paper. Pages About me… Downloads. e4innovation wiki. Publications list. Archives June 2008. April 2008. March 2008. February 2008. January 2008. Categories Blogging (13). Conferences (36). E-learning research (11). Evaluation (1).

Wiki 100

Wiki RSS Web 2.0 Conference 100

Buzz Marketing for Technology

JULY 24, 2008

December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. Today’s featured site: The Paper Bull. DeepaMadhu Says: November 8th, 2007 at 12:45 am. April 2008. March 2008. February 2008. January 2008.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007.

Social Media 100

Social Media Communities Wiki Work Management 100

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Blog Demand Generation Twitter abneedles. Blog Funnelholic Twitter funnelholic. Read on to get their insights. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. This is a GREAT time saver.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. An Effective Marketer gets things done. That’s the core of getting stuff done and being productive.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) For example, we did this in the content marketing niche in 2007. You can find Joe on Twitter @JoePulizzi. all from one story idea. Most brands try to boil the ocean with their content. Go big by going small.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Industrial Marketing Today

MAY 18, 2010

He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. He called it “The Gobbledygook Manifesto.” Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

SMB 40

SMB ROI Marketing Budget Work Management 40

Industrial Marketing Today

JUNE 12, 2010

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. This white paper aims to change that perception of them.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. And here are links to two versions of the technical paper, one from Microsoft (PDF format, 37 pages, 1.50 Sponsored White Papers, Webcasts, and Downloads. Follow ZDNet on Twitter. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Buzz Marketing for Technology

JUNE 27, 2008

5-Join the microblogging phenomena by reading Tweets at Twitter. Labels: Personal Learning Network , PLN , social networking , twitter. Find Great Resources on My Wiki Follow me on Twitter. This blog has a companion social network , wiki , and Twitter feed designed to support and reinforce its contents. at 6:23 AM.

Education 100

Education Personalization Wiki Social Networks 100

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Opportunity Data center servers are notoriously under-utilized.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Buzz Marketing for Technology

JULY 24, 2008

We love Twitter because its lightweight - its a direct line to part of our community that doesnt require clicking a link in email. i see people using them on the metro but i have enough trouble staying with one book at a time in paper so a Kindle probably wouldnt help me. 15 Lessons Learned in 2007. You two really do great work.

Ning 100

Ning Tools Wiki RSS 100

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. Blog Junta42 Twitter juntajoe Junta42. Blog Kranzcom Twitter jonkranz. When I left Penton in 2007, my goal was to spread the concept of "marketers as publishers" or content marketing to the masses. Joe Pulizzi.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Content Marketing Institute

DECEMBER 31, 2018

Greenfield gave both men a sheet of paper and asked each to write down the one word that is their key to success. Instagram, Twitter, Messenger … all kinds of notifications. In 2007 I left an executive job in media to start a business. But at the urging of Meg Greenfield, Washington Post editor, they met on July 5, 1991.

Planning 99

Planning Paid Search Agency Advertising Agencies Terms and Conditions 99

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40