Buzz Marketing for Technology

JUNE 27, 2008

In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 Future of Media Report 2007.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Hubspot

JANUARY 7, 2014

Created: September 21, 2007. Created: November 12, 2007. 4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. Created: November 28, 2007. Created: October 1, 2007. 16) The Blog Zone - A Community for Bloggers. Are you a blogger? Members: 99,095.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. Reducing business risks 5.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Is Marketing Too Busy?

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 15, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , ROI Calculator , social media hierarchy of needs , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Buzz Marketing for Technology

JUNE 27, 2008

guest blogger. Web Content 2007. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Ambal's Amusings

OCTOBER 12, 2009

Thanks for finding time out of your very busy schedule to provide your valuable insights to our readers. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. When I left Penton in 2007, my goal was to spread the concept of "marketers as publishers" or content marketing to the masses. Writing Get Content.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

The ROI Guy

DECEMBER 23, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , CIO Insight , Frugalnomics , IT Budgets , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy?

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Cloud ROI , Microsoft Windows Azure , Pisello , ROI Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy? Powered by Blogger.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. You have to train employees too.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Buzz Marketing for Technology

JULY 24, 2008

For many small businesses, Quickbooks (and similar programs) are often a heavy, cumbersome way to deal with the books. Next Up - Being Lightweight: Business Design. Has made me think about my own life and my businesses. The Common Craft Show. Home » Blog. Search Common Craft: Being Lightweight: Tools We Use. lightweight.

Ning 100

Ning Tools Wiki RSS 100

The ROI Guy

JULY 15, 2009

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy? Powered by Blogger. CFOs Take More Control: Frugalnomics in Full Effec.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

MAY 6, 2010

“Today’s business buyers are more conservative than ever, demanding that any investment they make drive tangible savings and provide quantified business advantages – a fundamental change called Frugalnomics ,“ says Tom Pisello , CEO and founder of Alinean. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Hubspot

APRIL 25, 2014

Then Business Insider said Google is weak in search and weak in mobile. He went to Google in 2007. The reality is that Google+ got some buzz and excitement in the early days, in part because of its design, which was revolutionary at the time. To read more content like this, subscribe to Opinion. But aspirational, as they say.

Google 28

Google Youtube Mobile Advertising Facebook 28

The ROI Guy

JANUARY 25, 2011

Later in the sales cycle, sales needs to be able to provide a ROI business case for the particular recommended solution, as well as quantify competitive advantage, often using total cost of ownership (TCO) comparisons. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy? Do White Papers Still Engage?

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Information technology , IT , ROI , Server Virtualization , TCO , Virtual Desktop , VMware 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

In the days of business process reengineering, we assumed that smart analysts could quickly figure out better ways of doing work. Business Intelligence. Attention Bloggers! Systematic observation - also known as "shadowing" or "ethnography" - is often a way to better understand how knowledge workers do their work. Communities.

Work Management 100

Work Management Webcast Case Studies Act-On 100

The ROI Guy

JANUARY 17, 2011

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy? Interesting post, Tom.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 10, 2011

With the severity of the downturn and conservative budget increases, the relatively large new IT initiatives and projects percentage clearly shows that when there was a bottom-line business reason for upgrading, migrating or innovating, budget dollars were available.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 4, 2009

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

It’s Only a Matter of Trust – B2B buyers will rely more and more on your on-line presence to make judgments as to whether they will do business with you, and this presence needs to overcome typical vendor skepticism, convey credibility and gain trust. of respondents), and peers (28.7%), especially early in the lifecycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Going overboard on humorous content, or spending a ton on creative to create edgy / cool programs may not have the desired impact, and fall flat with the serious business of technology buyers. Finding ways to help buyers Fight Frugalnomics is essential to attracting attention and engaging frugal buyers.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Online Marketing Institute

JULY 9, 2009

There may even be instances in which direct sales and business development opportunities are identified through online channels. This internal buzz stimulates action. Everett Business Relationship Development [link] April 15, 2009 2:02 PM Marc Hausman said. Everett -- thanks for checking out the blog and for the comment.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Microsoft , ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy? Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Buzz Marketing for Technology

JUNE 27, 2008

9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. 50 Habits of a Highly Effective Blogger. Their presentation made be stop and think and start evaluating myself as to if I am really doing everything I am supposed to as a good blogger. Here you goâ?¦

Blogger 100

Blogger Effectiveness Comparison Pricing 100

The ROI Guy

NOVEMBER 8, 2006

Soft benefits are less easy to quantify and rely on in a business case. Reduce business risk from implementing new security systems, compliance management or disaster recovery solutions 4. We typically only include 10-40% of these indirect benefits in order to create a more reliable – take it to the bank – business case.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

WebMarketCentral

SEPTEMBER 10, 2007

iBakeSale is a great opportunity for shoppers to do well by doing good, and has been written up in numerous blogs including The Parent Bloggers Network , midwesternmommy.com , The Mummy Chronicles , The Karianna Spectrum and Phat Mommy , as well as Jonathan's own blog. WMC: How, when and why did you get started in this business?

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

The ROI Guy

NOVEMBER 8, 2006

More importantly, since innovation is only 10% of the typical IT budget today, reducing ongoing management costs can help reallocate precious resources and budgets to more innovative tasks and projects – delivering true business value. One of the most important infrastructure investments is a database platform.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

December 2007. November 2007. October 2007. September 2007. How to read a business book. A lot of people read business books in just the same way. and business books , though. The stakes are a lot higher when it comes to business. How to read a business book. RSS Feeds. [-for

Business 100

Business Wikipedia Thought Leadership RSS 100

Buzz Marketing for Technology

JUNE 30, 2008

May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards! By David Truss on May 29, 2007. By Nick Kearney on Jun 1, 2007. By David Truss on Jun 2, 2007. By joanthemaid on Jun 2, 2007. By Skip Via on Jun 2, 2007.

Web 2.0 100

Web 2.0 Class Education Creativity 100

Convince & Convert

MAY 26, 2010

The reviews business will be transformed by geo-location. There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. They are stepping stones of what is to come.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134