article thumbnail

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. This post shows how Target screwed up a PPC campaign, and how it could have been fixed.

Adwords 20
article thumbnail

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

Here are several of the best news articles from last year on social media strategy and tactics for marketers. Matt Richtel, Eons, Rezoom, Multiply, Maya's Mom, Boomj, Boomertown, 4 Steps to Leveraging social networks, MediaPost, Social Media for SEM Savvy Small Biz Owners, SearchEngineWatch, Carrie Hill, Why MySpace just won't cut it.

article thumbnail

Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. and "What are best ways to communicate my brand message?" Organic SEO vs. PPC?

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

” She is the premier Facebook marketing expert and has been since 2007. Lisa Raehsler Lisa is the founder of a SEM consulting platform, BigClick Co. She shares click-worthy posts and articles on top social media platforms and does not shy away from criticizing any of them. Even Facebook asks for her help.”

article thumbnail

Best of 2007: Website Design

WebMarketCentral

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items.

Design 20
article thumbnail

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. The article is targeted at small businesses, but the suggestions are essential elements for anyone to keep in mind for SEO efforts.

SEO 20