WebMarketCentral

FEBRUARY 25, 2008

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important? Read Dave's post to find out.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

FEBRUARY 13, 2008

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

MARCH 3, 2008

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. A number of new social networking, social search, social bookmarking, and other Web 2.0-related Here are some of the most notable new sites and tools that made it onto the radar last year. net Billed as "the complete Web 2.0 net, complete Web 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

FEBRUARY 4, 2008

With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. 6 Ways to Get Your Visitors To Contact You From Your Contact Us Page by Search Engine Guide And finally, one more article by the ubiquitous Stoney deGeyter (is there any site this guy doesn't write for?!)

Design 20

Design Marketing Websites SEM Best Practices 20

The Effective Marketer

MARCH 12, 2009

In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month. If using MS Outlook 2007, you are lucky! In Outlook 2007 they got smarter and merged the labels from the Calendar with the categories from the Tasks.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. An Effective Marketer gets things done. Easy, simple, and efficient!

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

NOVEMBER 24, 2008

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan. Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

JUNE 25, 2008

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. and loyal readers. It's an interesting mix of old and new, tactical and strategic, original and derivative.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

JULY 28, 2008

There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. This was actually from December 2007, but I overlooked it last January.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

FEBRUARY 11, 2008

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Does advertising on social media sites really work? What do marketing professionals need to know about online video? Searches using four or more words collectively account for about 26%.

Research 20

Research Planning Best Practices Buying Cycle 20

Buzz Marketing for Technology

JULY 24, 2008

December 2007. November 2007. October 2007. Newspapers, for editorial reasons -- but not economically justifiable ones -- have given arts & cultural coverage disproportionately large print space relative to the economic value those articles provide. Heres the entire article, which is worth a read. April 2008.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

QuanticMind

MARCH 29, 2019

It wasn’t until technologist and entrepreneur, Danny Sullivan coined the term search engine marketing in a 2001 article on Search Engine Land that the field became recognized in its own right. In this article we dive into the history of SEM; how it came into existence and how it has developed into the billion dollar industry it is today.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

WebMarketCentral

FEBRUARY 18, 2008

With that in mind, here are a few of the best articles and blog posts from 2007 on optimizing website copy for SEO. From No to Know - How to Get Started in SEO/Marketing Copywriting by e-Marketing Performance Michelle Montoya provides an extensive list of helpful online SEO and marketing copywriting resources.

Copywriting 20

Copywriting SEO Best Practices SEM 20

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3% range, with a typical conversion rate of around 2.8%.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Hubspot

JULY 21, 2014

In 2007, Google said goodbye to its standard, 10-listing search engine results page (SERP), and said hello to an integrated system that incorporates results from Google News, Images, and other verticals. More specifically, article directories (a.k.a. Universal Search Means Major Changes for Google Search Results. The only exception?

SEO 28

SEO Adwords Keywords SERP 28

Webbiquity

JANUARY 17, 2011

A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010 by MarketingProfs. Noting that social media was the hottest topic on MarketingProfs last year, featured prominently in 7 of 10 articles, Ann Handley share some key stats, for example: if you’re going to market on Facebook, be prepared to offer special deals.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

WebMarketCentral

MARCH 11, 2008

It's the final—and best—installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. A rap about link building. What's going on here?

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100