Moreover, it seems like prospecting has gotten more difficult since 2006 – 2007, when I was selling most every day to get this company started. Many software companies contact us via our website, and then go silent for months. For example: buyers can learn the basics on vendor websites, trade journal sites, and third-party authority sites; a search for “[company name] sucks” will turn up common complaints about a product; peer reviews are available online or buyers can identify other users via LinkedIn. But here's what I love best about it. It’s not just cold calling. MORE >>

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Those tasked to manage the SEO requirements of the corporate website are, after all, judged by their ability to secure prominent rankings for keyword phrases deemed to be important. Even in 2010, new client prospects say, "We optimized the website for search when we built it. Not so. MORE >>

Additionally, the nifty little widgets you can deploy look great on your own website and blog posts: Sun by Caribouband Vimeo: So you have a friend who’s into video production? With a much more glossy sheen than the matted format of YouTube videos, Vimeo allows musicians to set up profiles, upload videos and also comment on other user’s productions. For the more experienced, try out Drupal which uses a flexible and community-supported format for website development. Their reason? Q: So what’s the prognosis for the music industry? Privacy Policy MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Let me end this post with a humorous video that I found on YouTube. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Copyright © 2010 Tiecas, Inc. MORE >>

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. Over 2 billion videos are viewed every day on YouTube. Or that 73% of U.S. And 73% of U.S. That I believe.) MORE >>